New Integration Focusing on Live Contextual and Predictive Targeting through Page-Level and Trending Topic Analysis Grapeshot, the contextual prebid brand …
The post Grapeshot and MediaMath Announce Global Integration to Meet Demand for Prebid Contextual Targeting appeared first on MarTechSeries.
Consider this set of objectives: Launch a 794-pound object up through the earth’s atmosphere, travel 300 million miles through space (yes, 300 million!) over the course of seven months, hit the thin atmosphere of a small, remote planet at precisely a 12 degree angle, survive entry temperatures of over 2,700
Hulu's PMP will officially open on Jan. 1 and let advertisers programmatically bid on its live and on-demand video inventory.
The post Hulu turns on private marketplace as ad buyers see a recent abundance of supply appeared first on Digiday.
As the use of header bidding has become more widely adopted, the process hasn't benefitted all players in the way initially intended.
BBC Earth's latest digital original, "Big Questions," bases its commissions on search data.
The post BBC Earth uses audience data for greenlighting its original series appeared first on Digiday.