AdExchanger
October 10, 2017
Google’s ‘DMP-Like’ Measurement System Gains Steam

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Since launching a proprietary YouTube measurement system last January (and later expanding it to DoubleClick and the Google Display Network), Google has been pretty buttoned up about its Ads Data Hub. However, Google VP of Product Management Brad Bender tells AdExchanger that adoption of the audience management tool is strong. Google claims Ads Data Hub... Continue reading »

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AdExchanger
February 27, 2019
How Can We Move To A Programmatic-First Future?

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. Two years ago, I looked in my crystal ball and envisioned a future where all media would run programmatically. Today, we have all... Continue reading »

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MarTech Advisor
February 27, 2019
Rob Norman Joins Simpli.fi Board of Directors
Simpli .fi announced today that Rob Norman, has been appointed as a member of Simpli.fi's Board of Directors.
MarTech Advisor
February 27, 2019
Clicksco Announces Senior Promotions to Drive Carbon’s Growth
Offering advertisers, publishers, and platforms intelligent, actionable insights to improve personalized online experiences and more profitable audience data monetization
Ad Tech Daily
February 27, 2019
Ogury Announces Major Updates to its Consent Manager

Ogury, the leading technology company specialised in Mobile Journey Marketing (MJM), has announced the launch of Ogury Consent Manager to strengthen its Mobile Journey Marketing Cloud. OguryConsent Manager will include a game changing capability, “Fair Choice” that provides users with an alternative to pay with their data to access quality content. With the anniversary of […]

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Forrester - martech
February 26, 2019
Digital Media Spending Growth And Privacy Are Compatible
With increasing scrutiny on how advertising platforms use consumer data, the days of hypertargeting are numbered. As a result, one may believe that ad prices and consequently ad spending will need to decline. Forrester disagrees. We expect annual digital media spending in the US to grow by nearly $50 billion over the next five years. […]