Since launching a proprietary YouTube measurement system last January (and later expanding it to DoubleClick and the Google Display Network), Google has been pretty buttoned up about its Ads Data Hub. However, Google VP of Product Management Brad Bender tells AdExchanger that adoption of the audience management tool is strong. Google claims Ads Data Hub... Continue reading »
The post Google’s ‘DMP-Like’ Measurement System Gains Steam appeared first on AdExchanger.
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. A few years ago, publishers had a pretty simple monetization stack: an ad server, typically DoubleClick for Publishers, Google’s AdX enabled as their primary remnant fill platform and maybe a tag-based... Continue reading »
Digiday surveyed 84 publisher executives to learn more about how reliant publishers are on programmatic advertising for their digital revenues.
The post Digiday Research: 83 percent of European publishers increased programmatic ad revenue in 2017 appeared first on Digiday.
Advertisers can now target audiences across all Turner International digital publishing brands, including CNN International and Bleacher Report.
The post Turner creates London ad division for international properties appeared first on Digiday.
Pay-TV providers are increasingly investing in paid media to promote new and original programming on their streaming video services. To offset the pricy programming costs, these SVODs must attract a steady stream of new subscribers. Entertainment advertisers have always relied on tune-in tactics to promote new shows. But streaming video services now are also leveraging... Continue reading »
The post Paid Media Becomes Table Stakes For Subscription Video appeared first on AdExchanger.