AdExchanger
October 10, 2017
Google’s ‘DMP-Like’ Measurement System Gains Steam

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Since launching a proprietary YouTube measurement system last January (and later expanding it to DoubleClick and the Google Display Network), Google has been pretty buttoned up about its Ads Data Hub. However, Google VP of Product Management Brad Bender tells AdExchanger that adoption of the audience management tool is strong. Google claims Ads Data Hub... Continue reading »

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AdExchanger
September 12, 2018
Amazon Ramps Up Search Ads; Imran Kahn's Mixed Legacy At Snap

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Search Wars, Part 2 Amazon has lit a fuse under the staid discipline of search advertising. With paid placements commanding more real estate on Amazon’s results pages, organic listings have been pushed lower on the page. As Recode reports, this has led to escalating... Continue reading »

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DigiDay
September 12, 2018
Dmexco briefing: 4 themes that will dominate Dmexco

Dmexco is a microcosm of the fast-changing ad tech landscape, but there are some reality checks in store for all.

The post Dmexco briefing: 4 themes that will dominate Dmexco appeared first on Digiday.

DigiDay
September 12, 2018
The definitive Digiday guide to what’s in and out at Dmexco 2018

GDPR fears have been replaced by GDPR gripes. As Dmexco kicks off in Cologne, Germany, here's Digiday's take on what's in and out this year.

The post The definitive Digiday guide to what’s in and out at Dmexco 2018 appeared first on Digiday.

MarTech Advisor
September 12, 2018
Marketing Automation and the State of Digital Marketing in Europe
Marketing Automation is a well-known term in digital marketing, but it is much more than just email marketing and bot-driven content marketing strategies. We bring you the results from a recent European Digital Marketing survey, which delves into Marketing Automation and much more.
AdExchanger
September 11, 2018
Dmexco 2018: What To Expect After The Shakeup

The Digital Marketing Exposition & Conference (Dmexco) kicks off Wednesday in Cologne, Germany, the first event since its main organizer parted ways with the conference’s co-founders. That led some marketers to question the future of the conference and if it would remain a “must-attend” among the ranks of CES and Cannes Lions. But it seems... Continue reading »

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