Since launching a proprietary YouTube measurement system last January (and later expanding it to DoubleClick and the Google Display Network), Google has been pretty buttoned up about its Ads Data Hub. However, Google VP of Product Management Brad Bender tells AdExchanger that adoption of the audience management tool is strong. Google claims Ads Data Hub... Continue reading »
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Search Wars, Part 2 Amazon has lit a fuse under the staid discipline of search advertising. With paid placements commanding more real estate on Amazon’s results pages, organic listings have been pushed lower on the page. As Recode reports, this has led to escalating... Continue reading »
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Dmexco is a microcosm of the fast-changing ad tech landscape, but there are some reality checks in store for all.
The post Dmexco briefing: 4 themes that will dominate Dmexco appeared first on Digiday.
GDPR fears have been replaced by GDPR gripes. As Dmexco kicks off in Cologne, Germany, here's Digiday's take on what's in and out this year.
The post The definitive Digiday guide to what’s in and out at Dmexco 2018 appeared first on Digiday.
The Digital Marketing Exposition & Conference (Dmexco) kicks off Wednesday in Cologne, Germany, the first event since its main organizer parted ways with the conference’s co-founders. That led some marketers to question the future of the conference and if it would remain a “must-attend” among the ranks of CES and Cannes Lions. But it seems... Continue reading »