MediaPost
September 22, 2017
Google To Automate Refunds For Ads Running On DoubleClick
Google plans to automate the refund process to advertisers running on DoubleClick Bid Manager who lose budgets to ad fraud on its platform. Technology will scan more than 180 automated filters and detection algorithms to identify and prevent invalid traffic.The company also will build ads.txt standards into the process, which will require certification by partners.
AdExchanger
February 27, 2019
How Can We Move To A Programmatic-First Future?

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. Two years ago, I looked in my crystal ball and envisioned a future where all media would run programmatically. Today, we have all... Continue reading »

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MarTech Advisor
February 27, 2019
Rob Norman Joins Simpli.fi Board of Directors
Simpli .fi announced today that Rob Norman, has been appointed as a member of Simpli.fi's Board of Directors.
MarTech Advisor
February 27, 2019
Clicksco Announces Senior Promotions to Drive Carbon’s Growth
Offering advertisers, publishers, and platforms intelligent, actionable insights to improve personalized online experiences and more profitable audience data monetization
Ad Tech Daily
February 27, 2019
Ogury Announces Major Updates to its Consent Manager

Ogury, the leading technology company specialised in Mobile Journey Marketing (MJM), has announced the launch of Ogury Consent Manager to strengthen its Mobile Journey Marketing Cloud. OguryConsent Manager will include a game changing capability, “Fair Choice” that provides users with an alternative to pay with their data to access quality content. With the anniversary of […]

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Forrester - martech
February 26, 2019
Digital Media Spending Growth And Privacy Are Compatible
With increasing scrutiny on how advertising platforms use consumer data, the days of hypertargeting are numbered. As a result, one may believe that ad prices and consequently ad spending will need to decline. Forrester disagrees. We expect annual digital media spending in the US to grow by nearly $50 billion over the next five years. […]