MarTech Today
September 21, 2017
Google announces new anti-fraud initiatives for DoubleClick Bid Manager
The demand for greater transparency and coordinated efforts to eliminate fraud in the digital advertising supply chain has become a rallying cry across the industry. On Thursday, Google announced several measures it is taking to address concerns of media buyers using its demand-side platform, DoubleClick Bid Manager (DBM). The initiatives break down into three buckets: More information about filtered invalid traffic Advertisers will get more detail about the prebid and post-serve impre[...]
Which 50
December 11, 2018
Mars and Marketing – What We Can Learn From NASA

Consider this set of objectives: Launch a 794-pound object up through the earth’s atmosphere, travel 300 million miles through space (yes, 300 million!) over the course of seven months, hit the thin atmosphere of a small, remote planet at precisely a 12 degree angle, survive entry temperatures of over 2,700

The post Mars and Marketing – What We Can Learn From NASA appeared first on Which-50.

DigiDay
December 11, 2018
Hulu turns on private marketplace as ad buyers see a recent abundance of supply

Hulu's PMP will officially open on Jan. 1 and let advertisers programmatically bid on its live and on-demand video inventory.

The post Hulu turns on private marketplace as ad buyers see a recent abundance of supply appeared first on Digiday.

DigiDay
December 11, 2018
The winners and losers of header bidding

As the use of header bidding has become more widely adopted, the process hasn't benefitted all players in the way initially intended.

The post The winners and losers of header bidding appeared first on Digiday.

DigiDay
December 11, 2018
BBC Earth uses audience data for greenlighting its original series

BBC Earth's latest digital original, "Big Questions," bases its commissions on search data.

The post BBC Earth uses audience data for greenlighting its original series appeared first on Digiday.

Fourth Source
December 11, 2018
AI and Machine Learning Bias
Digital marketers have relied on data to provide targeted advertising for many years, but with the rise in artificial intelligence (AI) systems and an increased focus on how businesses are using... Read full article on Fourth Source.