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MarTech Today
September 21, 2017
Google announces new anti-fraud initiatives for DoubleClick Bid Manager
The demand for greater transparency and coordinated efforts to eliminate fraud in the digital advertising supply chain has become a rallying cry across the industry. On Thursday, Google announced several measures it is taking to address concerns of media buyers using its demand-side platform, DoubleClick Bid Manager (DBM). The initiatives break down into three buckets: More information about filtered invalid traffic Advertisers will get more detail about the prebid and post-serve impre[...]
Which 50
January 16, 2018
Solving the Distributed Social Marketing Dilemma

Ninety-two. By the time I left a well-known big box retailer in Spring 2011, there were at least 92 people throughout the company who had “social marketing” somewhere in their title or job description. As Director of Social Marketing, in some ways, I felt a sense of accomplishment. I had

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AdExchanger
January 16, 2018
IBM's Programmatic Pitch; The Uses Of Loyalty Data

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Blue Bet IBM hopes marketer interest in AI and blockchain technologies will help it seize programmatic market share. “Programmatic is a relatively dumb system – it doesn’t learn,” IBM CMO Michelle Peluso tells Digiday. Raw audience targeting is being outperformed by AI programs... Continue reading »

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DigiDay
January 16, 2018
‘Women are spoilsports if they don’t participate’: The Weinstein effect spreads to the UK media industry

"You take the guilt money, and then spend your time putting your life back together again."

The post ‘Women are spoilsports if they don’t participate’: The Weinstein effect spreads to the UK media industry appeared first on Digiday.

DigiDay
January 16, 2018
Facebook is building a team to pitch its AR camera to UK advertisers

Facebook wants branded AR to strengthen content in the news feed.

The post Facebook is building a team to pitch its AR camera to UK advertisers appeared first on Digiday.

DigiDay
January 16, 2018
‘We get audience data at virtually no cost’: Confessions of a programmatic ad buyer

Publishers have lost control over their audiences because advertisers can pluck information about users from ad exchanges without ever paying for the data.

The post ‘We get audience data at virtually no cost’: Confessions of a programmatic ad buyer appeared first on Digiday.