Google and Salesforce have deepened ties, announcing a new partnership that will see the pair pool together data to drive better value for advertisers investing in cloud infrastructure.
MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week. Losing Touch? Remastering The Art of Customer Conversation A Marketing Magazine Article ‘Know your audience’ is a long-standing marketing goal. Consumers produce more than […]
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Video is what consumers are paying attention to these days, and Amazon’s AWS is hoping to capitalise on that with one of its latest launches. Doubling down on its video services for media companies, app publishers — and actually any other organization that has considered launching a video service — Amazon today announced a new suite of five video processing tools as part of… Read More
On Monday, Salesforce and Google announced they are pooling data and cloud resources together, letting marketers view stats from both platforms within Salesforce Marketing Cloud and Google Analytics dashboards.
Google and Rubicon Project have penned a deal that will let advertisers access private marketplace (PMP) inventory available on the adtech outfit’s platform using DoubleClick Bid Manager (DBM).