The Drum
November 7, 2017
Google and Salesforce will pool data for advertisers as part of mammoth cloud deal

Google and Salesforce have deepened ties, announcing a new partnership that will see the pair pool together data to drive better value for advertisers investing in cloud infrastructure.

January 5, 2018
Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week. The Path To Customer Centricity Lies in Dismantling Data Silos A CMS Wire Article According to the DMA Statistical Fact Book, the two […]

The post Friday Favorites: 5 MarTech Articles You Don’t Want To Miss appeared first on Tealium.

The Drum
December 6, 2017
YouTube to be withdrawn from Amazon Fire TV in bitter streaming war

Google has upped the stakes in a bitter ongoing feud with Amazon after decreeing that its YouTube service would no longer be available on Fire TV or the Echo Show video device from 1 January.

November 27, 2017
Amazon debuts Elemental-based AWS Media Services for video app creation

 Video is what consumers are paying attention to these days, and Amazon’s AWS is hoping to capitalise on that with one of its latest launches. Doubling down on its video services for media companies, app publishers — and actually any other organization that has considered launching a video service — Amazon today announced a new suite of five video processing tools as part of… Read More

November 14, 2017
What Google and Salesforce’s Shared Data Play Means for Marketers

On Monday, Salesforce and Google announced they are pooling data and cloud resources together, letting marketers view stats from both platforms within Salesforce Marketing Cloud and Google Analytics dashboards.

October 24, 2017
Google and Rubicon Project ink deal to bolster PMP demand via DBM

Google and Rubicon Project have penned a deal that will let advertisers access private marketplace (PMP) inventory available on the adtech outfit’s platform using DoubleClick Bid Manager (DBM).

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