MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week. The Path To Customer Centricity Lies in Dismantling Data Silos A CMS Wire Article According to the DMA Statistical Fact Book, the two […]
The post Friday Favorites: 5 MarTech Articles You Don’t Want To Miss appeared first on Tealium.
Digiday surveyed 84 publisher executives to learn more about how reliant publishers are on programmatic advertising for their digital revenues.
The post Digiday Research: 83 percent of European publishers increased programmatic ad revenue in 2017 appeared first on Digiday.
"YouTube understands the journey doesn’t need to end on YouTube. We appreciate that important factor.”
The post The Financial Times uses YouTube to boost subscriptions appeared first on Digiday.
Advertisers can now target audiences across all Turner International digital publishing brands, including CNN International and Bleacher Report.
The post Turner creates London ad division for international properties appeared first on Digiday.
“The genie isn’t going back in the bottle. The industry is rightly furious.”
The post Agent for change: The FT’s commercial chief Jon Slade is optimistic about publishing’s future appeared first on Digiday.
"You can’t crap on about transparency unless you do something about it."
The post Royal Bank of Scotland CMO David Wheldon: More marketing will go in-house appeared first on Digiday.