By Jack Marshall
The Financial Times has determined that a host of advertising technology companies offered counterfeit, or “spoofed,” FT ad space, suggesting that some of the industry’s major players are unable to prevent the fraudulent tactic.
Some of the biggest players in the digital ecosystem have promised to raise standards in order to create a “sustainable future” for the industry as part of a new "Gold Standard" pledge spearheaded by the Internet Advertising Bureau (IAB) in the UK.
This weekend, Barclays and Cabinet Office-backed security initiative Cyber Security Challenge UK, hosted an immersive competition to test the skills of thirty cyber enthusiasts. The competition required contestants to adopt the role of interns at a fictitious cyber security firm, who had to defend their company from a cyber-attack, triggered by an insider, all while
The post Barclays delivers skills boost with Cyber Security Challenge appeared first on Information Age - Insight and Analysis for IT Leaders.
By Allison Schiff
Facebook said Monday it will add 1,000 employees to its global ads review teams over the next year to put the kibosh on foreign state-sponsored ads.
The company will examine not just the content of the ad, but also the context in which it was bought and the targeting parameters used. Facebook’s ads review system will change to take these signals into account.
By Lauren Johnson, Marty Swant
AI, transparency and measurement were the event's hot topics
In recent years, marketers have played up new emerging technology like virtual reality, augmented reality and artificial intelligence during Advertising Week. While those topics are still a growing area of focus for marketers, this year’s chatter shifted to focus more on solving tougher issues in digital advertising like transparency, measurement and fraud.
Over the past year or so, marketers have increasingly demanded solid proof from partners and agencies that their digital ads are working and insights that can fuel future decisions and that theme was prevalent at Advertising Week.
Here are five trends that stood out the most to Adweek’s technology team last week.