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October 10, 2017
Financial Times Finds Counterfeit Ad Space Was Offered by at Least Six Companies

By Jack Marshall

The Financial Times has determined that a host of advertising technology companies offered counterfeit, or “spoofed,” FT ad space, suggesting that some of the industry’s major players are unable to prevent the fraudulent tactic.

MarTech Today
December 15, 2017
2017: The year in social media
Social media scrutiny Social media has been in the spotlight for years; in 2017 it went under the microscope. Scrutiny surrounding Facebook’s and Twitter’s roles in Russian entities’ efforts to use their ad platforms to subvert the 2016 US presidential election followed them into 2017. So did Facebook’s series of measurement errors and ad-targeting controversies, as well as Twitter’s revenue struggles. Meanwhile, the Federal Trade Commission signaled it is taking a harder look at[...]
Ad Tech Daily
December 15, 2017
Tencent Social Ads (TSA) Platform Names Adjust a Certified Ads Measurement Partner

Asia market expansion continues for leading mobile analytics and attribution company, which launched its infrastructure expansion into China earlier this year SAN FRANCISCO / BERLIN / BEIJING – Adjust announces its acceptance as a certified Ads Measurement Partner of Tencent Social Ads (TSA) Platform. Adjust is now one of a few selected attribution companies allowed to […]

The post Tencent Social Ads (TSA) Platform Names Adjust a Certified Ads Measurement Partner appeared first on Ad Tech Daily.

Marketing Technology Insights
December 14, 2017
Tencent Social Ads Platform Names Adjust a Certified Ads Measurement Partner

Asia Market Expansion Continues for Leading Mobile Analytics and Attribution Company, Which Launched Its Infrastructure Expansion into China Earlier This …

The post Tencent Social Ads Platform Names Adjust a Certified Ads Measurement Partner appeared first on MarTechSeries.

MarTech Today
December 12, 2017
MarTech Today: Alexa as ‘the UI for the enterprise,’ DeepIntent fights shadowy ads & Google Manufacturing Center’s API
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Amazon wants to make Alexa the ‘UI for the enterprise’ Dec 11, 2017 by Greg Sterling Alexa for Business could bring AI and ‘smart home automation’ to businesses large and small. DeepIntent decides to take on the Russian ad army Dec 11, 2017 by Barry Levine The New York City-based ad tech firm is launching what[...]
December 11, 2017
Let’s Make 2018 the Year of Trust and Transparency

It’s difficult, maybe even impossible, to know exactly how much money is lost each year to digital advertising fraud. The Interactive Advertising Bureau estimated that fraud cost advertisers $8.2 billion in 2015, while advertising verification firm Adloox predicts that this figure could be as high as $16.4 billion in 2017. Regardless of whose estimate one accepts, the problem is real and persistent.