By Jack Marshall
The Financial Times has determined that a host of advertising technology companies offered counterfeit, or “spoofed,” FT ad space, suggesting that some of the industry’s major players are unable to prevent the fraudulent tactic.
Asia market expansion continues for leading mobile analytics and attribution company, which launched its infrastructure expansion into China earlier this year SAN FRANCISCO / BERLIN / BEIJING – Adjust announces its acceptance as a certified Ads Measurement Partner of Tencent Social Ads (TSA) Platform. Adjust is now one of a few selected attribution companies allowed to […]
The post Tencent Social Ads (TSA) Platform Names Adjust a Certified Ads Measurement Partner appeared first on Ad Tech Daily.
Asia Market Expansion Continues for Leading Mobile Analytics and Attribution Company, Which Launched Its Infrastructure Expansion into China Earlier This …
The post Tencent Social Ads Platform Names Adjust a Certified Ads Measurement Partner appeared first on MarTechSeries.
It’s difficult, maybe even impossible, to know exactly how much money is lost each year to digital advertising fraud. The Interactive Advertising Bureau estimated that fraud cost advertisers $8.2 billion in 2015, while advertising verification firm Adloox predicts that this figure could be as high as $16.4 billion in 2017. Regardless of whose estimate one accepts, the problem is real and persistent.