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October 10, 2017
Financial Times Finds Counterfeit Ad Space Was Offered by at Least Six Companies

By Jack Marshall

The Financial Times has determined that a host of advertising technology companies offered counterfeit, or “spoofed,” FT ad space, suggesting that some of the industry’s major players are unable to prevent the fraudulent tactic.

Business Insider
July 19, 2018
What you need to know in advertising today

Comcast said Thursday that it no longer intends to pursue its acquisition of some 21st Century Fox assets, handing Disney a victory in their bidding war.

The cable provider said it would instead focus on its fight with Fox for the British broadcaster Sky.

Comcast had entered a bidding war with Disney for some of 21st Century Fox's assets excluding the Fox News and Fox Business channels. Disney raised its offer on June 20 for the assets to $38 a share, or a total of $71.3 billion in cash and stock.

To read more about Comcast dropping the bid, click here.

In related news:

Comcast's ad chief warns the TV industry has gotten "entitled," and it better change quickly before Silicon Valley buries it. If the TV industry  doesn't wake up and change quickly, it's in deep trouble, said Marcien Jenckes, President, Advertising at Comcast. 

In other news:

"It's a game changer": Google, Pinterest, Snapchat and marketers are rushing to crack the latest advertising search trend. Visual search is emerging as the latest frontier that brands are looking to conquer in a bid to connect with consumers as well as drive sales.

Facebook will start pulling down fake news that could incite violence, as Mark Zuckerberg admits "deep sense of responsibility" for Myanmar failures. It will work with external organizations to determine whether posts contain inaccurate information that may lead to social unrest. If both boxes are ticked, the posts will be pulled down.

Speaking of Facebook, people are really upset over Mark Zuckerberg's refusal to ban Holocaust deniers from Facebook. Zuckerberg faced resounding criticism on Wednesday after saying that the social network wouldn't ban people from Facebook for denying the Holocaust in a podcast interview with Recode's Kara Swisher

Wall Street doesn't think that the $5 billion EU fine will slow Google down — but one analyst says there's another, overlooked cause for concern. Ben Schachter, senior analyst at Macquarie Research, said  that Google withholds too much information and that this makes it more difficult to evaluate the company.

Join the conversation about this story »

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MarTech Advisor
July 19, 2018
Telaria to Launch Comprehensive Fraud Prevention Solution With White Ops
Telaria Inc. (NYSE: TLRA), the complete software platform to manage video advertising for premium publishers, today announced a partnership with White Ops to prevent invalid and fraudulent traffic from entering the bid process for any demand-side platform (DSP) transacting on Telaria’s Video Management Platform (VMP)
Beet.TV
July 13, 2018
Challenges And Opportunities Of New Ad Formats: A FreeWheel Panel At Cannes
CANNES – Innovative video advertising formats are on the upswing, creating the potential for “new-ad format fatigue” and the measurement challenges that accompany them. But if you can get marketer procurement people on board with the concept, that upswing could broaden considerably. These are among the takeaways from a panel discussion at the 2018 Cannes [...]
Ad Tech Daily
July 12, 2018
GeoEdge Research Reveals: Real-time Blocking of Malicious and Bad Ads for Publishers Also Serves as Prevention Against Malicious Actors

18 hours after blocking malicious ad attacks, GeoEdge’s publisher clients experienced a 70-80% reduction in malicious ad campaigns according to company reports New York, NY — With the growth of malicious ads on publisher sites and apps increasing five-fold over the past seven years according to industry data, GeoEdge, the premier provider of ad security and […]

The post GeoEdge Research Reveals: Real-time Blocking of Malicious and Bad Ads for Publishers Also Serves as Prevention Against Malicious Actors appeared first on Ad Tech Daily.

AdAge
July 11, 2018
Watch the newest ads on TV from Ford, Norwegian Cruise Lines, Trivago and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: The Stash app uses a simple animation to explain how users can start investing in stocks with as little as $5. Norwegian Cruise Lines wants you to "feel free," "speed it up," "take it slow" and more by booking a cruise for your next vacation. And the Trivago Guy is nowhere to be seen in the latest Trivago ad, which focuses on the product interface (though in a fun, "you are there" sort of way).

Continue reading at AdAge.com