With the rise of Netflix-style TV subscription services, questions are rising about the future of television content. How are consumers viewing this content? And more importantly, how can this content be monetized? Sponsored by AppNexus.
Two years since the ANA's scathing report that exposed ad agency kickbacks, marketers and buyers said they suspect the same is happening with ad tech.
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Dmexco is a microcosm of the fast-changing ad tech landscape, but there are some reality checks in store for all.
The post Dmexco briefing: 4 themes that will dominate Dmexco appeared first on Digiday.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Mallazzo, director of marketing at Narrativ. The data that powers the bulk of programmatic ad spend can only identify if a user is male or female about 50% of... Continue reading »
Snap's chief strategy chief Imran Khan is leaving, the company said Monday, becoming the latest executive to depart its top ranks.
And even though he leaves a big hole for founder and CEO Evan Spiegel to fill —advertising executives aren't particularly sorry to see Khan go.
Khan, 41, joined Snap in early 2015, with a mandate to expand its business and revenue and steer it toward an initial public offering.
But while he succeeded in charting the company's path to an IPO, insiders and outsiders apparently never saw him as an advertising guy.
To read more about how ad execs reacted to Khan's departure, click here.
Here's some CBS news post Moonves' resignation:
CBS reportedly dropped the ball on sexual misconduct allegations against Les Moonves because a bitter fight with its parent company led to years of mistrust. According a Wall Street Journal report published Monday night, Redstone asked members of CBS' board of directors about allegations against Moonves in January.
Meanwhile, CBS has a new interim CEO after Les Moonves' resignation, but an industry analyst says he'll be gone by the end of 2018. Chief operating officer, Joseph Ianniello, has taken over as interim CEO after Les Moonves left the company Sunday amid a series of new sexual-misconduct allegations.
In other news:
Facebook is looking to avoid YouTube's pitfalls by providing marketers a slew of tools to keep their ads away from less desirable content. Facebook is rolling out new brand-safety tools that will let advertisers see where their ads will appear before and after they run.
Facebook is losing its grip on users' attention. Compared to a year ago, time spent on the social network has fallen by almost 7%, according to an analysis of new Nielsen data.
Verizon sees 5G revolutionizing everything from surgery to education to transportation — so it's opening high-tech labs in 4 cities by end of year. In addition to the New York City lab launched in 2017, Verizon is adding labs in Palo Alto, California; Playa Vista, California; Waltham, Massachusetts; and Washington, DC.
Uber has hired Rebecca Messina as its first CMO. Messina most recently spent two and a half years as svp and global CMO at Beam Suntory and nearly 22 years at the Coca-Cola Company in numerous roles prior to that.