Leading Advertising Technology Company Reports Increase in Video Activity Across the Platform, Adding Innovative Formats, Data Offerings, and Premium Inventory …
The post AppNexus Sees Steep Rise in Video Business, with 230% Growth of RTB Video Spend appeared first on MarTechSeries.
Two years since the ANA's scathing report that exposed ad agency kickbacks, marketers and buyers said they suspect the same is happening with ad tech.
The post ‘There’s just so little trust’: Marketers have growing suspicions of kickbacks in ad tech appeared first on Digiday.
London, UK: Digital media specialists, NMPi announced that it has become the first advertising agency to be recognised as a Premium Comparison Shopping Partner by Google. The accolade follows the July launch of NMPi’s Comparison Shopping Service (CSS) through its partnership with DQ&A. Google expanded its Comparison Shopping Partners programme earlier this summer, encouraging several […]
The post NMPi First Ad Agency to Receive Premium Google Comparison Shopping Partner Badge appeared first on Ad Tech Daily.
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Frank Sinton, founder and CEO at Beachfront Media. AT&T’s move to acquire AppNexus is a strategic one to position the company within its growing digital footprint. While AT&T has long been one of the... Continue reading »