Digiday surveyed 84 publisher executives to learn more about how reliant publishers are on programmatic advertising for their digital revenues.
The post Digiday Research: 83 percent of European publishers increased programmatic ad revenue in 2017 appeared first on Digiday.
"YouTube understands the journey doesn’t need to end on YouTube. We appreciate that important factor.”
The post The Financial Times uses YouTube to boost subscriptions appeared first on Digiday.
Advertisers can now target audiences across all Turner International digital publishing brands, including CNN International and Bleacher Report.
The post Turner creates London ad division for international properties appeared first on Digiday.
“The genie isn’t going back in the bottle. The industry is rightly furious.”
The post Agent for change: The FT’s commercial chief Jon Slade is optimistic about publishing’s future appeared first on Digiday.
Just three months into 2018 blockchain has emerged as one of the most over-used buzzwords in the digital industry and beyond. Terminology around the tech has reached saturation point and with SXSW, Advertising Week Europe and Cannes Lions on the horizon the hype isn’t going anywhere – here The Drum finds out how to separate the buzz from the BS.