November 12, 2017
AppNexus’ O’Kelley Fires Up Machine Learning-Powered DSP
For a business that moves so quickly these days, some things sure do go slowly. Case in point – AppNexus’ rebooted demand-side platform (DSP). A whopping four years in the making, the ad-tech company finally unveiled the “AppNexus Programmable Platform” (APP) this week. But, in this video interview with Beet.TV, CEO Brian O’Kelley says he thinks [...]
June 22, 2018
The Comeback Of Context

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Nevins, chief marketing officer at Smart. 2018 has been marked by uncommon turbulence, starting with the Facebook-Cambridge Analytica scandal through the recent, ongoing General Data Protection Regulation (GDPR) chaos.... Continue reading »

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June 22, 2018
Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

MarTech news is exciting, innovative and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week. How Providence St. Joseph Health Is Moving Along On Its Data Transformation Journey A Healthcare Informatics Article At Seattle-based Providence St. Joseph Health (PSJH), […]

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MarTech Advisor
June 22, 2018
7 Fundamentals of Mobile Programmatic Advertising
The domain of mobile programmatic ad is ever growing in a dynamic pace - the evolving marketing technologies and innovations in terms of CX and ROI are further shaping its future and advancements. Read on to know the elements that are driving mobile programmatic advertising.
Ad Tech Daily
June 22, 2018
The AppNexus Marketplace Launches Guaranteed Views

— New AppNexus Marketplace Product Enables Advertisers to Purchase 100% Viewable Inventory at Scale Across the Open Internet– New York – AppNexus, the world’s leading independent advertising technology company, announced the launch of Guaranteed Views, a marketplace product that changes the way advertising is bought and sold on the open internet. Guaranteed Views enables marketers […]

The post The AppNexus Marketplace Launches Guaranteed Views appeared first on Ad Tech Daily.

June 22, 2018
Best Programmatic ROI Requires Multi-Platform Strategy, Shows Visto Study

Expansive test featuring multiple formats, KPI’s, execution platforms and publishers shows up to 10x improvement through multi-vendor supply path optimization The optimal programmatic media buying strategy requires multiple partners, shows results of a study released today by advertising technology provider Visto. With an estimated 80 percent of digital ad placements purchased using programmatic exchanges, per […]

The post Best Programmatic ROI Requires Multi-Platform Strategy, Shows Visto Study appeared first on Adotas.