AppNexus has announced what it claims is the launch of the industry’s first programmable Demand Side Platform (DSP), which it is calling AppNexus Programmable Platform (APP). The company said APP uses machine learning to help professional traders execute highly customised and complex strategies through a seamless user interface. Sign up
As the use of header bidding has become more widely adopted, the process hasn't benefitted all players in the way initially intended.
Placed Attribution for TV Integrated with RhythmOne’s Programmatic Platform Provides Brands with Visit and Reach Insights LONDON & SAN FRANCISCO — RhythmOne plc (LSE AIM: RTHM), a global advertising technology company, announced that it has partnered with Placed – one of the leaders in location-driven insights and ad intelligence – to offer its clients access […]
The post RhythmOne Partners with Placed to Quantify Impact of Digital and Linear TV Ads on In-Store Visits appeared first on Ad Tech Daily.
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Matt Prohaska, principal and CEO at Prohaska Consulting. When I was 24, I resigned from a great job at BBDO to become the first New York salesperson at upstart media company CNET. When people asked... Continue reading »
The post The Pain And Promise Of Identity In Addressable TV appeared first on AdExchanger.