Marketing Technology Insights
November 15, 2017
AppNexus Join Hands with Tru Optik to Power Audience Targeting, Measurement, and Attribution for AppNexus’ Connected TV Marketplace

The World’s Leading Independent AdTech Company – AppNexus Has Announced a Crucial Partnership With the Audience Intelligence Platform, Tru Optik The …

The post AppNexus Join Hands with Tru Optik to Power Audience Targeting, Measurement, and Attribution for AppNexus’ Connected TV Marketplace appeared first on MarTechSeries.

MarTech Advisor
November 21, 2018
Voice Search Habits and Their Impact on Local Businesses
In this article, we look at voice search habits, their impact on local businesses, and four voice SEO best practices.
Business Insider
November 20, 2018
What you need to know in advertising today

BuzzFeed already sells a cobranded kitchenware line at Walmart and has a book club in partnership with Amazon. Now, it's rolling out a recurring membership program for its readers.

BuzzFeed News is asking readers to donate to the news outlet to support its journalism. Specifically:

For $5 a month, readers can get access to exclusive newsletters with some of the publisher's biggest scoops as well as behind-the-scenes content. And for $100 a year up front, they can receive all of the above and a limited edition BuzzFeed News tote bag, along with other merchandise down the road.

The membership program comes on the heels of a pilot program kickstarted in late August, when the company started working with Google to test contributions directly from its audience to gauge readers' willingness to pay to support its stories.

It also marks BuzzFeed's latest move in its ongoing bid to continue to diversify its revenue streams.

Click here to read the full story.

In related news:

Jonah Peretti, the chief executive of BuzzFeed, told The New York Times that his company could eventually merge with other online publishers to negotiate better terms with tech platforms like Facebook. Initial preliminary discussions involving a few companies reportedly have already taken place.

In other news: 

Bank of America's CMO breaks down its new rebrand, including its biggest logo change in 20 years. The refresh is centered around the tagline "What would you like the power to do?" and is the latest example of brands touting their purpose in recent campaigns.

'We outperform all of them': Roku is readying itself for competition from the likes of Amazon and Comcast as the streaming war heats up. Roku is commonly seen as the leading aggregator of OTT content, but other content distributors, like Comcast, have shown interest in offering similar services.

'Your show may be a "fantasy" but we live in reality': Lingerie startup ThirdLove slams Victoria's Secret exec in a full-page New York Times ad. This isn't the first time ThirdLove and its CEO Heidi Zak openly criticized Victoria's Secret. In the run-up to Victoria's Secret's annual fashion show, ThirdLove set up an online petition asking shoppers to boycott the show.

Seeking nominations for the rising stars of Madison Avenue. Please submit your nominations here

Join the conversation about this story »

NOW WATCH: There's so much CO2 in the atmosphere that planting trees can no longer save us

MarTech Advisor
November 19, 2018
Look Beyond the Numbers: How to Get the Most out of Your Social Media Strategy
Considering the importance of social media in any modern company’s marketing strategy, looking at the analytics of your performance on these channels is crucial. Here Paul Herrera, COO, Maven Road shows you how to look beyond the metrics and understand deeply the performance of your content, and what your audience really want.
Ad Tech Daily
November 19, 2018
Adform Named a Strong Performer by Forrester in Latest Creative Wave

Adform Named a Strong Performer in the Creative Technologies, Q4 2018 Report by Independent Research Firm Adform has been named by Forrester Research, Inc. as a Strong Performer in the 2018 report: “The Forrester Wave™: Creative Advertising Technologies, Q4 2018, The 10 Providers That Matter Most And How They Stack Up”. Adform was also named […]

The post Adform Named a Strong Performer by Forrester in Latest Creative Wave appeared first on Ad Tech Daily.

Ad Tech Daily
November 19, 2018
AdSwerve Expands Leadership Team Following Acquisition of Analytics Pros

VP of Marketing and VP of Sales Join to Support Growth and Demand for Google Marketing Platform Services and Support; Opens New York Office DENVER — AdSwerve, a leading Google Marketing Platform Partner, announced that it has expanded its senior leadership team with the appointment of Kristina Yarrington as Vice President of Marketing and JB […]

The post AdSwerve Expands Leadership Team Following Acquisition of Analytics Pros appeared first on Ad Tech Daily.