MarTech Advisor
March 1, 2018
AppNexus Implements Ads.txt through AppNexus Programmable Platform
AppNexus, the independent advertising technology company, today announced that it automatically, and without exception, enforces publishers’ ads.txt files by disabling buying on unauthorized sellers through the AppNexus Programmable Platform (APP).
DigiDay
September 12, 2018
‘There’s just so little trust’: Marketers have growing suspicions of kickbacks in ad tech

Two years since the ANA's scathing report that exposed ad agency kickbacks, marketers and buyers said they suspect the same is happening with ad tech.

The post ‘There’s just so little trust’: Marketers have growing suspicions of kickbacks in ad tech appeared first on Digiday.

Ad Tech Daily
August 27, 2018
NMPi First Ad Agency to Receive Premium Google Comparison Shopping Partner Badge

London, UK: Digital media specialists, NMPi announced that it has become the first advertising agency to be recognised as a Premium Comparison Shopping Partner by Google. The accolade follows the July launch of NMPi’s Comparison Shopping Service (CSS) through its partnership with DQ&A. Google expanded its Comparison Shopping Partners programme earlier this summer, encouraging several […]

The post NMPi First Ad Agency to Receive Premium Google Comparison Shopping Partner Badge appeared first on Ad Tech Daily.

MarTech Advisor
August 8, 2018
Dynamic Yield Raises $32 Mn to Expand its Platform to Physical World
Dynamic Yield, the AI-powered omnichannel personalization engine, today announced it raised $32M in Series D funding led by Viola Growth, with participation from Union Tech Ventures
MarTech Advisor
August 6, 2018
How AI Is Consolidating the Programmatic Advertising Ecosystem
Programmatic advertising has dramatically evolved throughout the years, but much remains to be done to finally bring transparency and trust in the value chain. Moti Tal, CTO & Co-founder at Simplaex discusses what's the true potential of artificial intelligence to solve this fundamental challenge
AdExchanger
August 2, 2018
Three Things AT&T And AppNexus Must Do Next

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Frank Sinton, founder and CEO at Beachfront Media. AT&T’s move to acquire AppNexus is a strategic one to position the company within its growing digital footprint. While AT&T has long been one of the... Continue reading »

The post Three Things AT&T And AppNexus Must Do Next appeared first on AdExchanger.