Marketing Technology Insights
March 1, 2018
AppNexus Enforces Ads.txt in Broader Push for Industry Transparency

By January 24, 2018, the Date AppNexus Began Enforcing the Policy, over 80% of the Top 1000 Domains Available Within …

The post AppNexus Enforces Ads.txt in Broader Push for Industry Transparency appeared first on MarTechSeries.

TechCrunch
November 2, 2018
Dynamic Yield, which builds Amazon-like personalisation for the rest of us, raises $38M
Amazon, one of the world’s largest companies, has transformed the face of commerce in part because it has managed to at once to be “The Everything Store” but still with a route into its sea of products that, for most users, surfaces what they might most want to see (and importantly buy or consume). That […]
AdExchanger
October 5, 2018
Brian O’Kelley Steps Down As AppNexus CEO

It’s the end of an era. AppNexus co-founder and CEO Brian O’Kelley has stepped down from his operational role and will serve in an advisory capacity at Xandr, the AT&T-owned ad unit that acquired AppNexus in June. An internal memo, published below in its entirety, Xandr CEO Brian Lesser wrote: “As Brian and I discussed... Continue reading »

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Topics
AdExchanger
October 5, 2018
Brian O’Kelley’s Departure As CEO Comes As No Surprise To Ad Tech Insiders

Brian O’Kelley’s departure as CEO of AppNexus surprised few in the industry who know him. His sharp opinions and independent mindset made him an ad tech provocateur and a fearless leader. But that same personality seemed incompatible with taking a subservient role to Xandr CEO Brian Lesser within the AT&T mega-corporation. After all, this is... Continue reading »

The post Brian O’Kelley’s Departure As CEO Comes As No Surprise To Ad Tech Insiders appeared first on AdExchanger.

Topics
Beet.TV
October 1, 2018
Furious Corp’s Swartz Sees Collaboration, Innovation In Canadian TV Market
TORONTO – As she takes in the proceedings at the Future of TV Advertising Forum, Ashley J. Swartz sees a spirit of collaboration toward making television easier to buy along with a “petri dish of opportunity” for marketers. This “interesting construct of a market” with huge geography and “not a lot of people” still has [...]
Beet.TV
September 27, 2018
Xandr’s Mike Welch: National Premium Video Marketplace Will Aggregate ‘Significant Amounts Of Supply’
SANTA BARBARA, CA – Xandr’s partnership with Altice and Frontier to aggregate and sell their national addressable television inventory are just the first steps in Xandr’s pursuit of a national marketplace for premium, video-centric advertising on both the buy-side and sell-side. Within the next 12 months, Xandr envisions having “aggregated significant amounts of supply. We will [...]