Marketing Technology Insights
March 1, 2018
AppNexus Enforces Ads.txt in Broader Push for Industry Transparency

By January 24, 2018, the Date AppNexus Began Enforcing the Policy, over 80% of the Top 1000 Domains Available Within …

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Beet.TV
February 21, 2019
Legacy TV Sales Systems Need Immediate ‘Progress,’ Not Disruption: Furious Corp.’s White
Replacing legacy systems that were built to power linear television advertising sales isn’t the answer to cope with today’s increasingly complicated selling landscape. It’s complementing those systems with an enterprise offering that frees up manpower, according to Furious Corp. Chief Product Officer JT White. “The biggest thing that I hear from sellers right now is [...]
TechCrunch
November 2, 2018
Dynamic Yield, which builds Amazon-like personalisation for the rest of us, raises $38M
Amazon, one of the world’s largest companies, has transformed the face of commerce in part because it has managed to at once to be “The Everything Store” but still with a route into its sea of products that, for most users, surfaces what they might most want to see (and importantly buy or consume). That […]
AdExchanger
October 5, 2018
Brian O’Kelley Steps Down As AppNexus CEO

It’s the end of an era. AppNexus co-founder and CEO Brian O’Kelley has stepped down from his operational role and will serve in an advisory capacity at Xandr, the AT&T-owned ad unit that acquired AppNexus in June. An internal memo, published below in its entirety, Xandr CEO Brian Lesser wrote: “As Brian and I discussed... Continue reading »

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AdExchanger
October 5, 2018
Brian O’Kelley’s Departure As CEO Comes As No Surprise To Ad Tech Insiders

Brian O’Kelley’s departure as CEO of AppNexus surprised few in the industry who know him. His sharp opinions and independent mindset made him an ad tech provocateur and a fearless leader. But that same personality seemed incompatible with taking a subservient role to Xandr CEO Brian Lesser within the AT&T mega-corporation. After all, this is... Continue reading »

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Beet.TV
October 1, 2018
Furious Corp’s Swartz Sees Collaboration, Innovation In Canadian TV Market
TORONTO – As she takes in the proceedings at the Future of TV Advertising Forum, Ashley J. Swartz sees a spirit of collaboration toward making television easier to buy along with a “petri dish of opportunity” for marketers. This “interesting construct of a market” with huge geography and “not a lot of people” still has [...]