Categories
AdAge
October 2, 2017
Apple News Lets Publishers Test Serving Ads From Google's DoubleClick

Apple's latest iOS is out, the news app is updated, and for publishers a new ad serving trial is under way with help from an unlikely ally, Google.

A select group of publishers are testing ad insertions into their Apple News pages using DoubleClick For Publishers, according to a number of publishing executives familiar with the trial. Publishers like Cond Nast, Gannett, Time Inc., CNN and other media partners have been in talks with Apple for months about changing the technology behind the ads in the popular news app. Many publishers already use Google's DoubleClick on their own properties and want the ability to just extend campaigns using their own tech.

"Apple is just starting to do more for monetization," said one digital publishing partner, speaking on condition of anonymity. "We're starting to get excited about it, but can only design and develop ad inventory for Apple News once we have the right pipes in place."

Continue reading at AdAge.com

Which 50
January 16, 2018
Solving the Distributed Social Marketing Dilemma

Ninety-two. By the time I left a well-known big box retailer in Spring 2011, there were at least 92 people throughout the company who had “social marketing” somewhere in their title or job description. As Director of Social Marketing, in some ways, I felt a sense of accomplishment. I had

The post Solving the Distributed Social Marketing Dilemma appeared first on Which-50.

AdExchanger
January 16, 2018
IBM's Programmatic Pitch; The Uses Of Loyalty Data

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Blue Bet IBM hopes marketer interest in AI and blockchain technologies will help it seize programmatic market share. “Programmatic is a relatively dumb system – it doesn’t learn,” IBM CMO Michelle Peluso tells Digiday. Raw audience targeting is being outperformed by AI programs... Continue reading »

The post IBM's Programmatic Pitch; The Uses Of Loyalty Data appeared first on AdExchanger.

DigiDay
January 16, 2018
‘Women are spoilsports if they don’t participate’: The Weinstein effect spreads to the UK media industry

"You take the guilt money, and then spend your time putting your life back together again."

The post ‘Women are spoilsports if they don’t participate’: The Weinstein effect spreads to the UK media industry appeared first on Digiday.

DigiDay
January 16, 2018
Facebook is building a team to pitch its AR camera to UK advertisers

Facebook wants branded AR to strengthen content in the news feed.

The post Facebook is building a team to pitch its AR camera to UK advertisers appeared first on Digiday.

DigiDay
January 16, 2018
‘We get audience data at virtually no cost’: Confessions of a programmatic ad buyer

Publishers have lost control over their audiences because advertisers can pluck information about users from ad exchanges without ever paying for the data.

The post ‘We get audience data at virtually no cost’: Confessions of a programmatic ad buyer appeared first on Digiday.