AdAge
October 2, 2017
Apple News Lets Publishers Test Serving Ads From Google's DoubleClick

Apple's latest iOS is out, the news app is updated, and for publishers a new ad serving trial is under way with help from an unlikely ally, Google.

A select group of publishers are testing ad insertions into their Apple News pages using DoubleClick For Publishers, according to a number of publishing executives familiar with the trial. Publishers like Cond Nast, Gannett, Time Inc., CNN and other media partners have been in talks with Apple for months about changing the technology behind the ads in the popular news app. Many publishers already use Google's DoubleClick on their own properties and want the ability to just extend campaigns using their own tech.

"Apple is just starting to do more for monetization," said one digital publishing partner, speaking on condition of anonymity. "We're starting to get excited about it, but can only design and develop ad inventory for Apple News once we have the right pipes in place."

Continue reading at AdAge.com

AdExchanger
November 21, 2018
Same As It Ever Was: The Fourth Industrial Revolution And Brand Safety

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jason Alan Snyder, chief technology officer at Craft Worldwide / McCann Worldgroup. Those who grew up when MTV first coughed itself awake saw David Byrne “swimming” across their TVs in... Continue reading »

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AdExchanger
November 21, 2018
LinkedIn Hops The Stories Train; Amazon Takes A Bigger Cut Of Ad Sales On Fire TV

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Profesh Stories LinkedIn is the latest platform to join in on the Stories craze. The professional networking site is launching Student Voices, a video-only stories product for US college students that it plans to expand into a broader product for all of its users,... Continue reading »

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Information Age
November 21, 2018
Hate speech and AI: Can AI provide a fix?

Originally written by Opinion on Information Age

The recent congressional hearing of Mark Zuckerberg has brought many different topics back to the [...]

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Fourth Source
November 21, 2018
Merging online and offline: the 3-dimensional customer view
In the past, the aim of direct marketing was to sell directly to the public using sales pitches which were based completely on the possible behaviour of groups of customers who had things in common.... Read full article on Fourth Source.
MarTech Today
November 21, 2018
No Credit: How advertisers miss 18% of conversions
Marketers have always known their total sales, but they’ve also always struggled to know what led to the sales. Which sales can be attributed to ads? To know that, you need to know who saw ads and who converted, and if it’s the same person. In digital marketing, who saw what and who converted have been historically tracked using cookies. These cookies are temporary identifiers dropped onto user browsers until they delete them periodically (typically once a month). Brands would drop co[...]