Apple's latest iOS is out, the news app is updated, and for publishers a new ad serving trial is under way with help from an unlikely ally, Google.
A select group of publishers are testing ad insertions into their Apple News pages using DoubleClick For Publishers, according to a number of publishing executives familiar with the trial. Publishers like Cond Nast, Gannett, Time Inc., CNN and other media partners have been in talks with Apple for months about changing the technology behind the ads in the popular news app. Many publishers already use Google's DoubleClick on their own properties and want the ability to just extend campaigns using their own tech.
"Apple is just starting to do more for monetization," said one digital publishing partner, speaking on condition of anonymity. "We're starting to get excited about it, but can only design and develop ad inventory for Apple News once we have the right pipes in place."
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jay Friedman, president and partner at Goodway Group. Amazon bought Sizmek’s ad server and dynamic creative optimization (DCO) tool last week. If you’re not a Sizmek customer, this may not seem like a big deal. And... Continue reading »
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The Stylist Group has found a way to improve its mobile ad targeting offering, and in the process has doubled programmatic ad yields and boosted header bidding revenues by 30%.
The post How female-focused publisher The Stylist Group doubled programmatic ad yields appeared first on Digiday.
Commerce is accounting for a far greater slice of Jungle Creations' business model, and is forecast to account for a third of its revenue in 2019.
The post Social publisher Jungle Creations branches into subscription craft boxes appeared first on Digiday.