Apple's latest iOS is out, the news app is updated, and for publishers a new ad serving trial is under way with help from an unlikely ally, Google.
A select group of publishers are testing ad insertions into their Apple News pages using DoubleClick For Publishers, according to a number of publishing executives familiar with the trial. Publishers like Cond Nast, Gannett, Time Inc., CNN and other media partners have been in talks with Apple for months about changing the technology behind the ads in the popular news app. Many publishers already use Google's DoubleClick on their own properties and want the ability to just extend campaigns using their own tech.
"Apple is just starting to do more for monetization," said one digital publishing partner, speaking on condition of anonymity. "We're starting to get excited about it, but can only design and develop ad inventory for Apple News once we have the right pipes in place."
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Search Wars, Part 2 Amazon has lit a fuse under the staid discipline of search advertising. With paid placements commanding more real estate on Amazon’s results pages, organic listings have been pushed lower on the page. As Recode reports, this has led to escalating... Continue reading »
The post Amazon Ramps Up Search Ads; Imran Kahn's Mixed Legacy At Snap appeared first on AdExchanger.
Dmexco is a microcosm of the fast-changing ad tech landscape, but there are some reality checks in store for all.
The post Dmexco briefing: 4 themes that will dominate Dmexco appeared first on Digiday.
GDPR fears have been replaced by GDPR gripes. As Dmexco kicks off in Cologne, Germany, here's Digiday's take on what's in and out this year.
The post The definitive Digiday guide to what’s in and out at Dmexco 2018 appeared first on Digiday.
The Digital Marketing Exposition & Conference (Dmexco) kicks off Wednesday in Cologne, Germany, the first event since its main organizer parted ways with the conference’s co-founders. That led some marketers to question the future of the conference and if it would remain a “must-attend” among the ranks of CES and Cannes Lions. But it seems... Continue reading »