AdAge
October 2, 2017
Apple News Lets Publishers Test Serving Ads From Google's DoubleClick

Apple's latest iOS is out, the news app is updated, and for publishers a new ad serving trial is under way with help from an unlikely ally, Google.

A select group of publishers are testing ad insertions into their Apple News pages using DoubleClick For Publishers, according to a number of publishing executives familiar with the trial. Publishers like Cond Nast, Gannett, Time Inc., CNN and other media partners have been in talks with Apple for months about changing the technology behind the ads in the popular news app. Many publishers already use Google's DoubleClick on their own properties and want the ability to just extend campaigns using their own tech.

"Apple is just starting to do more for monetization," said one digital publishing partner, speaking on condition of anonymity. "We're starting to get excited about it, but can only design and develop ad inventory for Apple News once we have the right pipes in place."

Continue reading at AdAge.com

AdExchanger
February 21, 2019
5G Could Make Traditional Advertising Less Relevant

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Daniel Heer, founder and CEO at Zeotap. A central topic at CES last month – which will undoubtedly become the next frontier for digital advertising – was the arrival of 5G. It should be... Continue reading »

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AdExchanger
February 21, 2019
Agencies Grapple With CTV; New Brand Safety Crisis For YouTube?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Connecting The TV Dots Agency buyers are facing roadblocks in buying connected TV inventory programmatically. While agencies are buying more CTV than in years past, they still face issues around pricing, inventory availability and targeting, Digiday reports. CTV ads are often cheaper when bought... Continue reading »

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MarTech Advisor
February 21, 2019
Unleashing the Marketing Power of Our Digital DNA
So why are marketers’ budgets so invested in digital? Simply because digital is where their customers are and the best way to reach them, writes Penny Wilson.
MarTech Advisor
February 21, 2019
Amobee Enters Agreement with Nielsen to Power Convergence of TV and Digital
The collaboration provides Amobee with access to Nielsen’s television viewing and online media consumption data.
MarTech Advisor
February 21, 2019
CallRail Launches Agency Partner Program, to Help Agencies Grow
The Atlanta-based call tracking and analytics provider launched a program to partner with top attribution-focused digital marketing agencies