April 12, 2018
Amobee Announces new Sales Accelerator Solution to Optimize CPG Campaigns

Amobee recently announced the launch of its Sales Accelerator solution, which is powered by Oracle Data Cloud. The data connector allows clients in the consumer-packaged goods (CPG) industry to link online ad impressions to offline purchase data even while a campaign is still running. This will empower marketers to streamline their in-flight online advertising campaigns to reach consumers and drive sales more effectively.

MarTech Advisor
October 23, 2018
How Agencies Can Reclaim Their Competitive Advantage by Embracing the Tech Stack
Competitive pressures have never been greater in Agency land. The imperative to keep up and suit up on technology is real — as is the consideration of whether to outsource or invest and build expertise within an agency’s own platform. OpenSlate President Brian Quinn shares his point of view on how agencies can find their stride and compete in this tech-driven era.
DigiDay
October 23, 2018
Looking past Facebook’s News Feed, Insider is prioritizing 30-second views over three-second views

“If we organize ourselves around three-second views, then we’re probably going to make a lot of videos designed to get three-second views."

The post Looking past Facebook’s News Feed, Insider is prioritizing 30-second views over three-second views appeared first on Digiday.

DigiDay
October 23, 2018
Why DTC brand Parachute prefers direct mail to display ads

Direct mail used to be the kind of guesswork that caused the high-end textiles seller Parachute Home to turn up its nose. 

The post Why DTC brand Parachute prefers direct mail to display ads appeared first on Digiday.

MarTech Advisor
October 23, 2018
How Advertisers can Beat Facebook’s new Advertising Paradigm
Trust, privacy, credibility: these elements of Facebook’s brand were tarnished in the Cambridge Analytica scandal. In the wake of that scandal, a new advertising paradigm emerged for marketers using the social media giant – one which must be consciously navigated to continue getting the best bang for your Facebook bucks, writes Kazu Takiguchi, Founder and CEO of Creadits.
MarTech Advisor
October 23, 2018
How AI is Blurring the Lines Between Martech and Adtech
AI has been a huge part of both digital marketing and digital advertising in the past few years. This is how it has brought the two seemingly different worlds together.