April 12, 2018
Amobee Announces new Sales Accelerator Solution to Optimize CPG Campaigns

Amobee recently announced the launch of its Sales Accelerator solution, which is powered by Oracle Data Cloud. The data connector allows clients in the consumer-packaged goods (CPG) industry to link online ad impressions to offline purchase data even while a campaign is still running. This will empower marketers to streamline their in-flight online advertising campaigns to reach consumers and drive sales more effectively.

AdExchanger
February 21, 2019
5G Could Make Traditional Advertising Less Relevant

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Daniel Heer, founder and CEO at Zeotap. A central topic at CES last month – which will undoubtedly become the next frontier for digital advertising – was the arrival of 5G. It should be... Continue reading »

The post 5G Could Make Traditional Advertising Less Relevant appeared first on AdExchanger.

AdExchanger
February 21, 2019
Agencies Grapple With CTV; New Brand Safety Crisis For YouTube?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Connecting The TV Dots Agency buyers are facing roadblocks in buying connected TV inventory programmatically. While agencies are buying more CTV than in years past, they still face issues around pricing, inventory availability and targeting, Digiday reports. CTV ads are often cheaper when bought... Continue reading »

The post Agencies Grapple With CTV; New Brand Safety Crisis For YouTube? appeared first on AdExchanger.

MarTech Advisor
February 21, 2019
Unleashing the Marketing Power of Our Digital DNA
So why are marketers’ budgets so invested in digital? Simply because digital is where their customers are and the best way to reach them, writes Penny Wilson.
MarTech Advisor
February 21, 2019
Amobee Enters Agreement with Nielsen to Power Convergence of TV and Digital
The collaboration provides Amobee with access to Nielsen’s television viewing and online media consumption data.
MarTech Advisor
February 21, 2019
CallRail Launches Agency Partner Program, to Help Agencies Grow
The Atlanta-based call tracking and analytics provider launched a program to partner with top attribution-focused digital marketing agencies