Amobee recently announced the launch of its Sales Accelerator solution, which is powered by Oracle Data Cloud. The data connector allows clients in the consumer-packaged goods (CPG) industry to link online ad impressions to offline purchase data even while a campaign is still running. This will empower marketers to streamline their in-flight online advertising campaigns to reach consumers and drive sales more effectively.
“If we organize ourselves around three-second views, then we’re probably going to make a lot of videos designed to get three-second views."
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Direct mail used to be the kind of guesswork that caused the high-end textiles seller Parachute Home to turn up its nose.
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