Amobee recently announced the launch of its Sales Accelerator solution, which is powered by Oracle Data Cloud. The data connector allows clients in the consumer-packaged goods (CPG) industry to link online ad impressions to offline purchase data even while a campaign is still running. This will empower marketers to streamline their in-flight online advertising campaigns to reach consumers and drive sales more effectively.
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jay Friedman, president and partner at Goodway Group. Amazon bought Sizmek’s ad server and dynamic creative optimization (DCO) tool last week. If you’re not a Sizmek customer, this may not seem like a big deal. And... Continue reading »
The post What Duopoly? Why Amazon’s Sizmek Purchase Is Just The Next Step In Its March Toward Ad Dominance appeared first on AdExchanger.
The Stylist Group has found a way to improve its mobile ad targeting offering, and in the process has doubled programmatic ad yields and boosted header bidding revenues by 30%.
The post How female-focused publisher The Stylist Group doubled programmatic ad yields appeared first on Digiday.
Commerce is accounting for a far greater slice of Jungle Creations' business model, and is forecast to account for a third of its revenue in 2019.
The post Social publisher Jungle Creations branches into subscription craft boxes appeared first on Digiday.