November 27, 2017
Amazon debuts Elemental-based AWS Media Services for video app creation

 Video is what consumers are paying attention to these days, and Amazon’s AWS is hoping to capitalise on that with one of its latest launches. Doubling down on its video services for media companies, app publishers — and actually any other organization that has considered launching a video service — Amazon today announced a new suite of five video processing tools as part of… Read More

December 11, 2018
Hulu turns on private marketplace as ad buyers see a recent abundance of supply

Hulu's PMP will officially open on Jan. 1 and let advertisers programmatically bid on its live and on-demand video inventory.

The post Hulu turns on private marketplace as ad buyers see a recent abundance of supply appeared first on Digiday.

December 11, 2018
More Front-End Automation Needed For Addressable TV: DISH’s Arrix
SAN JUAN, Puerto Rico—For marketers, addressable television advertising should not be an either-or proposition, according to DISH Media’s Kevin Arrix. It’s all about deciding its appropriate role within the mix of advanced-TV options. In this interview at Beet Retreat 2018, Arrix talks about the partnership between Sling TV and audience measurement provider Comscore and the [...]
Ad Tech Daily
December 11, 2018
RhythmOne Partners with Placed to Quantify Impact of Digital and Linear TV Ads on In-Store Visits

Placed Attribution for TV Integrated with RhythmOne’s Programmatic Platform Provides Brands with Visit and Reach Insights LONDON & SAN FRANCISCO — RhythmOne plc (LSE AIM: RTHM), a global advertising technology company, announced that it has partnered with Placed – one of the leaders in location-driven insights and ad intelligence – to offer its clients access […]

The post RhythmOne Partners with Placed to Quantify Impact of Digital and Linear TV Ads on In-Store Visits appeared first on Ad Tech Daily.

Business Insider
December 11, 2018
10 things in tech you need to know today

Good morning! This is the tech news you need to know this Tuesday.

Chipmaker Qualcomm claims that a recent court victory means most iPhone models are banned from sale in China. A Chinese court found Apple had violated two Qualcomm patents, but Apple said most of its devices remain on sale in the country. Google CEO Sundar Pichai will testify before Congress on Tuesday. As Google has come under the spotlight for its reported plans to re-enter China with a censored search engine, and as employees push back against the company's work with the military, Pichai's testimony highlights the search advertising giant's American roots. A New York Times investigation has explored how apps extensively track people's location data, updating more than 14,000 times a day in some cases. The companies will sell this data to advertisers, retail firms, and even hedge funds. Amazon is planning to open one of its first international cashierless Amazon Go stores in London's Oxford Circus. Amazon is reportedly looking for a space between 3,000 and 5,000 square feet in size. Mark Zuckerberg recently reach out to Microsoft president and chief legal officer, Brad Smith, for advice on how to handle his company's many ongoing crises. That doesn't necessarily bode well for Facebook COO Sheryl Sandberg, who has conventionally played an advisory role to Zuckerberg.  YouTube has panned Gavin McInnes, the founder of far-right movement Proud Boys, from its platform. It isn't because of his political views though — according to a message on his page, McInnes repeatedly violated copyright. Augmented reality startup Blippar was once thought to be worth $1 billion, but is on the brink of collapse. The company's chairman warned the firm had no choice but to begin insolvency proceedings thanks to emergency fundraising being blocked. British tech startups are increasingly gloomy as Brexit approaches, and it's already hurting their ability to hire talent. Founders reported a feeling of greater pessimism, and being able to attract less international talent over the last year. Salesforce is hiring its first Chief Ethical and Humane Use officer to make sure its artificial intelligence isn't used for evil. Salesforce announced it would hire Paula Goldman to lead its new Office of Ethical and Humane Use, and she will officially start on Jan. 7. Google has sped up the shutdown of its failed social network Google+, after discovering an API bug that potentially impacts 52.5 million users. Google+ will now close in April 2019 rather than August 2019.

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December 10, 2018
The Pain And Promise Of Identity In Addressable TV

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Matt Prohaska, principal and CEO at Prohaska Consulting. When I was 24, I resigned from a great job at BBDO to become the first New York salesperson at upstart media company CNET. When people asked... Continue reading »

The post The Pain And Promise Of Identity In Addressable TV appeared first on AdExchanger.