Categories
TechCrunch
November 27, 2017
Amazon debuts Elemental-based AWS Media Services for video app creation

 Video is what consumers are paying attention to these days, and Amazon’s AWS is hoping to capitalise on that with one of its latest launches. Doubling down on its video services for media companies, app publishers — and actually any other organization that has considered launching a video service — Amazon today announced a new suite of five video processing tools as part of… Read More

MarTech Today
January 16, 2018
Freckle CEO: Every single online KPI goes away with better (offline) attribution
It goes without saying that smartphones have radically changed the marketing landscape. One of those changes is the capacity to determine whether and how digital ads are affecting foot traffic into stores. Location data collected from mobile devices also offer a range of other benefits: audience and operational insights, competitive benchmarking and more. Yet, despite these capabilities, location data and offline attribution are still not widely utilized. I recently talked with Neil Sween[...]
Marketing Technology Insights
January 15, 2018
S4M Names Andy McNab As New UK Managing Director

S4M (Success For Mobile), the leading mobile advertising platform, announced the appointment of Andy McNab as the first UK Managing …

The post S4M Names Andy McNab As New UK Managing Director appeared first on MarTechSeries.

Marketing Technology Insights
January 12, 2018
Marketing Teams Will Struggle to Make Sense of the Hype around AI

The hype around Artificial Intelligence will drive vendors and internal data science teams to try and apply recent advancements towards …

The post Marketing Teams Will Struggle to Make Sense of the Hype around AI appeared first on MarTechSeries.

MediaPost
January 10, 2018
InMobi Acquires AerServ For $90 Million
The companies say the deal will establish the largest programmatic video platform for mobile in-app publishers, expand InMobi's mobile video footprint, and create a hub in Los Angeles.