November 27, 2017
Amazon debuts Elemental-based AWS Media Services for video app creation

 Video is what consumers are paying attention to these days, and Amazon’s AWS is hoping to capitalise on that with one of its latest launches. Doubling down on its video services for media companies, app publishers — and actually any other organization that has considered launching a video service — Amazon today announced a new suite of five video processing tools as part of… Read More

March 15, 2018
Thursday Wake-Up Call: Kendall Jenner Opens Up About That Pepsi Ad. Plus, United's PR Mess

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Kendall Jenner is opening up about her infamous Pepsi ad. In a Vogue cover story, Jenner says she hid out during the controversy over the spot, which was yanked after critics said it seemed to co-opt imagery from Black Lives Matter protests. "I've been yelled at before, stepped in controversy before, but nothing to that extent," the model told Vogue. "You can never really prepare for something like that."


We've been expecting this, but it still stings: Toys R Us is closing its U.S. locations. As Bloomberg News reports, CEO Dave Brandon informed employees of the decision in a meeting. The retailer started the year with about 800 stores; their closure will leave the U.S. without a major toy chain, as Bloomberg points out. This is bad news for toy brands like Hasbro and Mattel too, and it's sad for everyone who grew up with the brand. But let's face it: A lot of us contributed to Toys R Us' demise. Because isn't it easier to order Legos from Amazon than to drag your kids out to toy-stuffed big box store (a surefire recipe for whining, demands, tantrums)?

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March 14, 2018
Reddit Says Native Ads Are Coming to Mobile This Monday

Reddit is rolling out new mobile ads that will mimic the look and feel of the rest of the feed.

These are the first truly native ads for Reddit on mobile, according to the company, because they have the same features as unpaid posts such as the ability to vote and comment. On Reddit, people submit posts to thousands of niche communities and votes determine what rises to the top and what should fall to the wayside.

Sponsored posts were previously available on desktop, but extent to mobile starting Monday. Brands can turn off comments and the voting on the new mobile ads if they don't want to submit their paid posts to the full scrutiny of the Reddit crowd.

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March 14, 2018
The Mobile Revolution Will Be Monetized

When I returned in February after four years away, they had multiplied, innumerably. I saw them at chai stands and tin-roofed restaurants, laid on tables between plates of rice and masala dosa; on the seats of rusted buses and crowded railway cars; under fluorescent lights at dusty street corners, casting an eerie glow of their own. In the hands of men and women, the sick and the healthy, the old, the young, and the in-between.

Everywhere in India, I saw smartphones.

In just a few years, India has undergone a mobile revolution. Once toys of the rich, internet-enabled phones are now within easy reach of the middle class and available to growing numbers of the poor. Even at around 25 percent ownership, India is now a bigger market for smartphones than the U.S. and is second only to China in the number of units purchased. Since only a fraction of these new smartphone owners have access to the internet through a home connection, smartphones in India (as in other developing countries) represent a first portal to the digital world for hundreds of millions of people.

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Marketing Technology Insights
March 8, 2018
MediaMath and Cision Bridge Paid and Earned Media

Industry Leaders Partner to Expand Omnichannel Opportunities Across Marketing Channels Fueled by Robust Audience Data and Technology MediaMath and Cision …

The post MediaMath and Cision Bridge Paid and Earned Media appeared first on MarTechSeries.

March 7, 2018
Hearst now has both Seventeen and Cosmo on up-and-coming app

Cosmopolitan joins the mobile video and lip-syncing app with a new show called "Cosmo Queens."

The post Hearst now has both Seventeen and Cosmo on up-and-coming app appeared first on Digiday.

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