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AdExchanger
January 18, 2018
Adobe And AppNexus Shed Light On All Fees From DSP To SSP

AdExchanger |

Adobe and AppNexus plan to give marketers supply-chain transparency from the DSP to the SSP by partnering on a pilot program. Adobe Advertising Cloud will reveal all fees taken by the DSP, including the platform fee and any add-ons, as well as AppNexus’ bill to the publisher, which will help marketers track media dollars through... Continue reading »

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DigiDay
February 21, 2019
Privacy activists target the IAB Europe’s GDPR approach

Privacy activists are putting ad tech under the knife for violating GDPR.

The post Privacy activists target the IAB Europe’s GDPR approach appeared first on Digiday.

Ad Tech Daily
February 20, 2019
IAB Expands Membership to Include Brand Leaders for Their Critical Perspective as the Digital Marketing Landscape Continues to Disrupt and Grow

PHOENIX — IAB, the national trade association for the digital media and marketing industries, announced that it is expanding its membership to include brand leaders in order for the organization to add critical perspective and insight as IAB works to drive industry growth. By adding brand executives to their membership, IAB will now represent the […]

The post IAB Expands Membership to Include Brand Leaders for Their Critical Perspective as the Digital Marketing Landscape Continues to Disrupt and Grow appeared first on Ad Tech Daily.

Ad Tech Daily
February 18, 2019
The FreeWheel Council for Premium Video Europe Delves into the Programmatic Promise

Advocacy group’s latest paper examines how broadcasters and pay TV operators are transforming by harnessing programmatic technology London, UK: Programmatic trading is seen as a way of successfully reaching audiences across multiple screens – yet its benefits are often misunderstood. In its new insights paper, Cracking the programmatic conundrum, the FreeWheel Council for Premium Video Europe (FWCE) looks […]

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Adotas
February 17, 2019
Best Lead Generation Companies for your Startup

By Ariba Niaz Manual lead generation is difficult for startup companies! there are different ways of lead generation for different companies. You can get a pipeline of qualified leads from best lead generation companies. One should Focus on Quality over Quantity when we talk about choosing lead generation company. Here is the checklist you should […]

The post Best Lead Generation Companies for your Startup appeared first on Adotas.

AdExchanger
February 15, 2019
Privacy Initiatives Make Publishers’ First-Party Data More Valuable Than Ever

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Radmir Nasyrov, CEO at Roxot. I believe Apple’s Intelligent Tracking Prevention (ITP), ITP 2.0, the EU’s General Data Protection Regulation and similar privacy initiatives will change programmatic advertising as we know it today. In a cookie-less... Continue reading »

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