Advertising-technology company Videology is planning to file for chapter 11 bankruptcy protection with a deal to sell its assets for about $45 million, according to people familiar with the matter.
Today, video is recognized as the most important medium for viewer engagement. Despite a competitive environment publishers still are aware of the importance of engaging audiences via video. From building trust in the content to gaining internal confidence in a video strategy, here are a few challenges to be aware of. Sponsored by vizrt.
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Connecting The TV Dots Agency buyers are facing roadblocks in buying connected TV inventory programmatically. While agencies are buying more CTV than in years past, they still face issues around pricing, inventory availability and targeting, Digiday reports. CTV ads are often cheaper when bought... Continue reading »
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Over 60 percent of 200 publishers surveyed by Digiday this February said they would increase funding for editorial video production this year.
The post Digiday Research: 62 percent of publishers plan to spend more on video production appeared first on Digiday.
Nielsen is acquiring addressable TV technology provider Sorenson Media as it looks to scale household TV targeting.
Along with the acquisition, Nielsen will also launch a new advanced video advertising group, which is focused on developing addressable advertising solutions for smart TVs.
Sorenson had filed for Chapter 11 bankruptcy last fall in an effort to extricate itself from a costly deal with Sinclair Broadcasting.