May 10, 2018
Ad-Tech Company Videology Prepares Bankruptcy Filing, Lines Up Buyer

Advertising-technology company Videology is planning to file for chapter 11 bankruptcy protection with a deal to sell its assets for about $45 million, according to people familiar with the matter.


May 24, 2018
How do you say Dilly Dilly in Spanish? Bud Light World Cup ad targets Hispanics

Another new Dilly Dilly spot that has nothing to do with the World Cup plugs Bud Light's new orange-flavored line extension.

Both spots are by Wieden & Kennedy New York.

AB InBev holds an official FIFA World Cup sponsorship, allowing it to tag the Bud Light ad with the phrase "The FIFA World Cup Is Here." Non-sponsors, like Draftkings, are using generic phrases in their marketing like "the world's biggest international soccer tournament." With the U.S. out of the Cup, sponsors are generally taking a cautious approach in the states, where ratings could be down. Coke, a major World Cup sponsor, is running a big campaign globally but still has not decided if it will run any TV ads in the U.S.

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May 24, 2018
Much Work Must Be Done Before Digital Video And TV Can Converge

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jeff Lucas, head of US field sales at Oath. The TV and digital video advertising industry is in the midst of a major transformation. Consumers are overwhelmingly cross-platform, engaging with multiple devices at the... Continue reading »

The post Much Work Must Be Done Before Digital Video And TV Can Converge appeared first on AdExchanger.

May 24, 2018
Brands Bid Adieu To Long-Time Agencies; TV Budgets Are Safe But Not Secure

Here’s today’s news round-up… Want it by email? Sign up here. Splitsville The long-term agency-client relationship is fading into the past, as major clients like HSBC, Campbell’s and Ford give up decades-long relationships for a fresher approach. In an interview with The Wall Street Journal, Jim Farley, Ford Motor Co.’s president of global markets, said... Continue reading »

The post Brands Bid Adieu To Long-Time Agencies; TV Budgets Are Safe But Not Secure appeared first on AdExchanger.

May 24, 2018
‘We believe in the hybrid model’: RTL is adding paid ad-free video services across Europe

"Local, exclusive content has defined the roots of our success in the free-to-air business and will remain an important longterm unique selling point."

The post ‘We believe in the hybrid model’: RTL is adding paid ad-free video services across Europe appeared first on Digiday.

Business Insider
May 24, 2018
What you need to know in advertising today

Publicis, one of the four global ad agency holding groups, today launched its ambitious artificial intelligence platform Marcel in partnership with Microsoft.

The ad group will be hoping Marcel can knit together the diverse talent across its agencies, as the wider industry undergoes a major shift.

Marcel is named after Publicis Groupe's founder, Marcel Bleustein Blanche. It's a company-wide AI assistant that is designed to help agency employees connect with one another.

To read more about Marcel, click here.

In other news: 

Europe's looming privacy law GDPR may hand an advertising opportunity to two unexpected players. Target and Walmart could benefit because while advertisers plan to keep spending on digital media, they're likely to turn to companies that have direct data relationships with consumers.

MoviePass said a $300 million lifeline could sustain it for over a year, but that money could slip through its fingers. Experts say the financial instrument described by MoviePass CEO Mitch Lowe is not what is generally considered to be an equity line of credit and is subject to the whims of the public market.

Confessions of a Facebook parking valet. Business Insider spoke to some, to hear what it's like working on the front lines at one of the world's biggest companies.

Obama explains why he signed a deal with Netflix and how he thinks it will help solve our political divide. He spoke publicly about his deal with Netflix at a tech conference on Wednesday.

Facebook is taking a page from Amazon, Walmart, and Ikea. It is launching a new home-services feature for Marketplace, which looks a lot like other existing services that offer vetted professionals for hire, like Angie's List and Amazon Home Services.

In a Twitter rant, Elon Musk vowed to create a news credibility rating site called 'Pravda' — here's how that's connected to Russia. Pravda is the name of a Russian newspaper that served as the official newspaper of the Communist Party of the Soviet Union.

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NOW WATCH: Ally Financial CMO says that too much data hurts a brand — and is dangerous for the industry in the long-term