May 10, 2018
Ad-Tech Company Videology Prepares Bankruptcy Filing, Lines Up Buyer

Advertising-technology company Videology is planning to file for chapter 11 bankruptcy protection with a deal to sell its assets for about $45 million, according to people familiar with the matter.


Ad Tech Daily
August 15, 2018
LiveRamp to Power People-based TV Campaigns for Adobe with IdentityLink

Partnership Enables Advertisers to Activate Data At Scale for TV Advertising Using Adobe Advertising Cloud or Adobe Audience Manager SAN FRANCISCO – LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, announced that Adobe (NASDAQ:ADBE) is integrating LiveRamp’s IdentityLink™ for TV solution across Adobe Advertising Cloud and Adobe Audience Manager. This enables […]

The post LiveRamp to Power People-based TV Campaigns for Adobe with IdentityLink appeared first on Ad Tech Daily.

Ad Tech Daily
August 15, 2018
RhythmOne Guarantees Advanced TV Audience Delivery to Help Marketers and Media Buyers Maximize Targeted Reach and Campaign Performance

Solution leverages comScore cross-platform campaign measurement to enable marketers to pay only for impressions delivered in-demo LONDON & SAN FRANCISCO – RhythmOne plc (LSE AIM: RTHM), a global advertising technology company, announced that it will offer United States-based clients guaranteed1 in-demo delivery of advanced TV campaigns.2 This unique offering provides clients with campaign-level audience measurement while accessing […]

The post RhythmOne Guarantees Advanced TV Audience Delivery to Help Marketers and Media Buyers Maximize Targeted Reach and Campaign Performance appeared first on Ad Tech Daily.

Business Insider
August 15, 2018
What you need to know in advertising today

Brands are pouring money into automated, programmatic advertising, using all sorts of data and analytics to zap ads to the right person.

They're also pumping budgets into branded content — articles and videos created on behalf of advertisers to subtly communicate their messages. That high touch, highly customized form of advertising is basically the polar opposite of programmatic.

Yet the ad tech company TripleLift has an ambitious plan to marry these two very different practices.

The firm has recently been testing a new product, ContentDial, which purports to help marketers create articles and videos on their behalf quickly and more efficiently than they do when going directly to a big publisher like The New York Times or BuzzFeed.

To read more about how ContentDial poses a threat to the media companies, click here.

In other news:

'People and the egos often get in the way': Here are 5 things ad agencies can do to survive amid massive pressure to reinvent themselves. Agencies must transform their business models to meet the needs of modern CMOs, according to a new industry report by Forrester.

These are the 5 forces that are rapidly killing advertising agencies. Ad agencies are facing several existential threats, the Forrester report adds, including CMOs taking more media and creative in-house to consulting firms coming after high-margin agency services.

Twitter finally admits Alex Jones violated its rules, hits him with a 7-day ban. Amid significant pressure to follow Apple, Facebook, YouTube and Vimeo in deleting Jones' account permanently, it appears that Twitter is keeping a watching brief.

Tinder's founders have filed a bombshell $2 billion lawsuit claiming the former CEO 'groped and sexually harassed' an executive at a company party. The lawsuit alleges that the former Tinder CEO and IAC Chairman Greg Blatt harassed Rosette Pambakian, Tinder's vice president of marketing.

New York Media, owner of New York magazine and several websites, is exploring options including a possible sale, The Wall Street Journal reports. The publisher is owned by a holding company controlled by the heirs of Bruce Wasserstein, the late financier who purchased New York magazine in 2003 for $55 million.

Join the conversation about this story »

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Pocket Gamer
August 15, 2018
Only 31% of app developers are satisfied with their current ad revenues
Among app developers surveyed, only 31 per cent of them would consider themselves satisfied with their current ad revenues.  That comes from mobile ads platform developer Chocolate, which launched a survey detailing developer’s satisfaction with current ad revenues, perceptions towards ad mediation and the impact of in-app video ads like rewarded videos in boosting ad revenues. All in...
MarTech Today
August 15, 2018
MarTech Today: Digitas report on voice-based purchases, making interactive video work & link-building tools
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Digitas report: Brand loyalty is at risk with voice-based purchases Aug 14, 2018 by Barry Levine The problem, says the marketing agency, is that most users will buy the first option presented by a voice agent. How to make interactive video creative work for your brand Aug 14, 2018 by Chuck Moran Contributor Chuck Mora[...]