May 10, 2018
Ad-Tech Company Videology Prepares Bankruptcy Filing, Lines Up Buyer

Advertising-technology company Videology is planning to file for chapter 11 bankruptcy protection with a deal to sell its assets for about $45 million, according to people familiar with the matter.

 

DigiDay
October 23, 2018
Looking past Facebook’s News Feed, Insider is prioritizing 30-second views over three-second views

“If we organize ourselves around three-second views, then we’re probably going to make a lot of videos designed to get three-second views."

The post Looking past Facebook’s News Feed, Insider is prioritizing 30-second views over three-second views appeared first on Digiday.

DigiDay
October 23, 2018
Clique is using audience data to branch into product co-creation

The women's lifestyle publisher wants to prove it can develop a wide range of products using data gathered from its audience.

The post Clique is using audience data to branch into product co-creation appeared first on Digiday.

MarTech Advisor
October 23, 2018
How Advertisers can Beat Facebook’s new Advertising Paradigm
Trust, privacy, credibility: these elements of Facebook’s brand were tarnished in the Cambridge Analytica scandal. In the wake of that scandal, a new advertising paradigm emerged for marketers using the social media giant – one which must be consciously navigated to continue getting the best bang for your Facebook bucks, writes Kazu Takiguchi, Founder and CEO of Creadits.
MarTech Advisor
October 23, 2018
Simpli.fi Introduces Nationwide Addressable Connected TV (CTV) and Over-the-Top (OTT) Advertising Solution
Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, today announced a significant expansion of its advanced TV capabilities, including nationwide addressable targeting, intent-based behavioral targeting, and granular demographic targeting for Over-the-Top (OTT) and Connected TV (CTV) inventory