May 10, 2018
Ad-Tech Company Videology Prepares Bankruptcy Filing, Lines Up Buyer

Advertising-technology company Videology is planning to file for chapter 11 bankruptcy protection with a deal to sell its assets for about $45 million, according to people familiar with the matter.

 

DigiDay
February 21, 2019
Why video is still the best investment for digital publishers

Today, video is recognized as the most important medium for viewer engagement. Despite a competitive environment publishers still are aware of the importance of engaging audiences via video. From building trust in the content to gaining internal confidence in a video strategy, here are a few challenges to be aware of. Sponsored by vizrt.

The post Why video is still the best investment for digital publishers appeared first on Digiday.

AdExchanger
February 21, 2019
Agencies Grapple With CTV; New Brand Safety Crisis For YouTube?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Connecting The TV Dots Agency buyers are facing roadblocks in buying connected TV inventory programmatically. While agencies are buying more CTV than in years past, they still face issues around pricing, inventory availability and targeting, Digiday reports. CTV ads are often cheaper when bought... Continue reading »

The post Agencies Grapple With CTV; New Brand Safety Crisis For YouTube? appeared first on AdExchanger.

DigiDay
February 21, 2019
Digiday Research: 62 percent of publishers plan to spend more on video production

Over 60 percent of 200 publishers surveyed by Digiday this February said they would increase funding for editorial video production this year.

The post Digiday Research: 62 percent of publishers plan to spend more on video production appeared first on Digiday.

AdAge
February 21, 2019
Nielsen acquires Sorenson Media as it expands addressable TV efforts

Nielsen is acquiring addressable TV technology provider Sorenson Media as it looks to scale household TV targeting.

Along with the acquisition, Nielsen will also launch a new advanced video advertising group, which is focused on developing addressable advertising solutions for smart TVs.

Sorenson had filed for Chapter 11 bankruptcy last fall in an effort to extricate itself from a costly deal with Sinclair Broadcasting.

Continue reading at AdAge.com

MarTech Advisor
February 21, 2019
Amobee Enters Agreement with Nielsen to Power Convergence of TV and Digital
The collaboration provides Amobee with access to Nielsen’s television viewing and online media consumption data.