Marketing Technology Insights
October 31, 2017
ActiveCampaign Partners with Woopra​ ​to ​Centralize Event-Based Data Across Apps and Deliver In-App Reporting

ActiveCampaign Application Provides Organizations Broader Insights into Deals and More In-Depth Reporting Through Integration with Woopra’s Customer Journey Analytics Platform …

The post ActiveCampaign Partners with Woopra​ ​to ​Centralize Event-Based Data Across Apps and Deliver In-App Reporting appeared first on MarTechSeries.

TechCrunch
February 21, 2019
Google makes it easier to find prescription drug disposal sites
In an effort to combat the opioid crisis, Google will begin labeling places where people can safely dispose of their prescription drugs. Now, users can find clearly labeled drug disposal sites directly from searches for things like “drug drop off near me” or “medication disposal.” Those locations include a network of hospitals, pharmacies and government […]
AdExchanger
February 21, 2019
Agencies Grapple With CTV; New Brand Safety Crisis For YouTube?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Connecting The TV Dots Agency buyers are facing roadblocks in buying connected TV inventory programmatically. While agencies are buying more CTV than in years past, they still face issues around pricing, inventory availability and targeting, Digiday reports. CTV ads are often cheaper when bought... Continue reading »

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DigiDay
February 21, 2019
With $23m in fresh funding, Overtime wants to move beyond viral dunk clips to build a ‘next-generation sports network’

Overtime co-founders said the company did "seven figures" in revenue last year from advertising and commerce.

The post With $23m in fresh funding, Overtime wants to move beyond viral dunk clips to build a ‘next-generation sports network’ appeared first on Digiday.

Arstechnica
February 21, 2019
Google Play apps with >10 million installs drain batteries, jack up data charges
DrainerBot can download gigabytes worth of hidden videos to infected devices.
Nieman Lab
February 21, 2019
Flipboard wants tighter abs, Pinterest wants good wine, and Linkedin wants to read about…shopping? Here are the kinds of content platform users seek (or avoid)
Maybe it’s because I spend a lot of time around audience engagement teams, but after publishing the first part of my analysis on platform growth, my favorite part was the feedback I got from readers. Before we dive into my next analysis, I wanted to clarify something about one common theme of the responses I...