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DigiDay
September 27, 2016
3 questions marketers need to ask about walled garden platforms

Research recently conducted by Flashtalking, Industry Index, and Deloitte Consulting, from over 180 brand and agency buyers illustrates the disconnect between what they want from their advertising platforms and what the can expect to get. The study found that 95% of advertisers think it’s important or very important to have data transparency at a user level; 92% believe it’s important or very important that viewability, brand safety and fraud measurement should come from a source not affiliated with inventory; and 81% of advertisers believe that it’s important or very important that they have exclusive ownership of campaign data. Additionally, expertise, ease of use, scalability, and innovation are of top importance when brands and agencies alike evaluate different ad-tech partners.

 

Tealium
August 10, 2018
Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

Friday Favorites: 5 MarTech Articles You Don’t Want To Miss MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week. Get The C-Suite On Board With Digital Transformation An information week Article Of all […]

The post Friday Favorites: 5 MarTech Articles You Don’t Want To Miss appeared first on Tealium.

The Drum
December 6, 2017
YouTube to be withdrawn from Amazon Fire TV in bitter streaming war

Google has upped the stakes in a bitter ongoing feud with Amazon after decreeing that its YouTube service would no longer be available on Fire TV or the Echo Show video device from 1 January.

TechCrunch
November 27, 2017
Amazon debuts Elemental-based AWS Media Services for video app creation

 Video is what consumers are paying attention to these days, and Amazon’s AWS is hoping to capitalise on that with one of its latest launches. Doubling down on its video services for media companies, app publishers — and actually any other organization that has considered launching a video service — Amazon today announced a new suite of five video processing tools as part of… Read More

November 14, 2017
What Google and Salesforce’s Shared Data Play Means for Marketers

On Monday, Salesforce and Google announced they are pooling data and cloud resources together, letting marketers view stats from both platforms within Salesforce Marketing Cloud and Google Analytics dashboards.

The Drum
November 7, 2017
Google and Salesforce will pool data for advertisers as part of mammoth cloud deal

Google and Salesforce have deepened ties, announcing a new partnership that will see the pair pool together data to drive better value for advertisers investing in cloud infrastructure.