Research recently conducted by Flashtalking, Industry Index, and Deloitte Consulting, from over 180 brand and agency buyers illustrates the disconnect between what they want from their advertising platforms and what the can expect to get. The study found that 95% of advertisers think it’s important or very important to have data transparency at a user level; 92% believe it’s important or very important that viewability, brand safety and fraud measurement should come from a source not affiliated with inventory; and 81% of advertisers believe that it’s important or very important that they have exclusive ownership of campaign data. Additionally, expertise, ease of use, scalability, and innovation are of top importance when brands and agencies alike evaluate different ad-tech partners.
Friday Favorites: 5 MarTech Articles You Don’t Want To Miss MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week. Get The C-Suite On Board With Digital Transformation An information week Article Of all […]
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Video is what consumers are paying attention to these days, and Amazon’s AWS is hoping to capitalise on that with one of its latest launches. Doubling down on its video services for media companies, app publishers — and actually any other organization that has considered launching a video service — Amazon today announced a new suite of five video processing tools as part of… Read More
On Monday, Salesforce and Google announced they are pooling data and cloud resources together, letting marketers view stats from both platforms within Salesforce Marketing Cloud and Google Analytics dashboards.
Google and Salesforce have deepened ties, announcing a new partnership that will see the pair pool together data to drive better value for advertisers investing in cloud infrastructure.