A mission-crucial partner for adTech and marTech companies.
Powerful insights, a unique research panel, and veteran adTech/marTech experience makes us more than just valuable data—our quantitative insights define real problems and offer real solutions—helping you to inform your customers and distinguish your capabilities.
What Can Research Do For You?
Methodology
Our research and prevailing industry-focused surveys emerge from our Industry Index which tracks the entire MediaTech landscape including thousands of adTech & marTech companies and over 1,000 publishers. Our panel of experts amass from this vast network of qualified industry insiders.

Our approach to research originates in our larger understanding of the mediaTech landscape—that truly insightful content must start with data. That’s why we manage our research to ensure that we capture statistically significant findings, manage our process with integrity, and never presuppose what our research is going to illuminate.

Whether it’s our syndicated research or custom client assignment, we always want to find out the truth and then infuse that truth with veteran insights and a digestible format.

Panel of Industry Experts

Panel of Industry Experts

Our Industry Index gives us exclusive access to over 5,000 verified adTech/marTech professionals, 45% of whom are VP-level or higher. From this community, 100-200 industry decision makers are identified per assignment, including company, vertical, job level and purchasing power segmentation. From here, quantitative surveys and qualitative 1:1 interviews drive our research, and our veteran industry expertise provides invaluable analysis, interpretation and insight into the data, giving it actionable meaning and unlocking potential opportunities.

Custom Assignments

Custom Assignments

Our team works closely with our clients to define specific challenges – each program, including data parameters, analysis and insights objectives, content marketing strategies and campaign opportunities, is custom.

Our Products

Thought Leadership Research

How can you connect with your prospects without a sales deck?

Thought Leadership Research

Our research empowers you to achieve meaningful connections and dialog, qualified with data and unique insight. Thought leadership drives prospective client engagement via content marketing opportunities.


  • Conduct custom research on a specific industry topic to drive marketing content
  • Evangelize as a white paper, PR strategy and/or content marketing initiative
  • Leverage once, or create repeated, syndicated research on a topic the marketplace will anticipate and associate with your unique value.
  • Utilize as a high-performing marketing initiative to generate brand awareness, nurture leads, drive conversions
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Brand Perception Studies

Are you going to market with the right message and solution?

Brand Perception Studies

Brand perception studies provide true insight on your position in the marketplace. Ensure your internal perceptions and insights match the industry’s view of your technology, and gain assurance that you are future-proof and cost-competitive.


  • Gain an in-depth understanding of pricing and budget trends
  • Define client marketplace perceptions of your offering within your category
  • Compare your product offerings against the marketplace
  • Discover and confirm your unique, differentiated offerings
  • Secure insights into the future of your category
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Benchmarking Studies

How do you make sense of a marketplace constantly in flux?

Benchmarking Studies

Quarterly and annually-based benchmarking research drives future insights in a dynamic marketplace. Stay ahead of the changes that impact your business.


  • Gain clarity on competitive and technological changes
  • Gain an in-depth understanding of pricing and budget trends
  • Compare your product offerings against the marketplace
  • Secure insights into the future of your category
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Our Clients
Inquire about research for your company