We make native programmatic simple, scalable and effective
TripleLift makes native programmatic simple, scalable, and effective. Leveraging pioneering computer vision technology, TripleLift seamlessly transforms visual content like images and video into native ads that match the unique look and feel of a publisher’s website. TripleLift's native inventory is accessible through the industry’s first real-time, native programmatic exchange, helping marketers reach millions of consumers across any device, at scale. Since 2012, TripleLift has delivered meaningful results for some of the world’s biggest brands through what it calls the next evolution of display advertising. TripleLift was named 212 NYC and The New York Times Ad Tech Startup of the Year, and joined Forbes list of Most Promising Companies in America in 2015. For more information, please visit www.triplelift.com.
What is your key differentiation versus your competitors? Like other forms of native ads, TripleLift’s ads are delivered within a site’s editorial stream. But unlike the text-based content being labeled native, TripleLIft’s content is completely image-driven. TripleLift leverages a brand’s most enticing images and creates visually stunning ads that are more likely to be noticed and shared. And because images are not unique to any one publisher, it’s completely scalable. Advertisers can even buy these ads programmatically, in real-time through their DSP partner.
How do you do it? TripleLift creates visually stunning native ads with no external effort from our customers. First, we grab pre-approved images from your site, blog, catalog, etc. Next, leveraging sophisticated computer vision technology, we read the images to understand what’s behind them, what works, what stands out, what part of the image is most likely to grab the eye and drive the user to pay attention. We then scan our publishers' sites to understand their unique formats, ensuring the ad fits perfectly on each site to seamlessly deliver a beautiful native ad experience at scale on any screen 1 person found this question helpful.
Why should marketers care about your category? Everyday, we see more websites systematically move away from text-heavy layouts and leverage big, beautiful imagery as the focus of their site. As the visual Web becomes the new standard, publishers are forgoing banners and seeking more integrated native advertising experiences. As a result, graphically rich sites offer marketers the opportunity to engage their customers through imagery vs. text-heavy, disruptive ad units. TripleLift recognized the power of transforming a brand’s best images into simple, yet powerful messages to tell engaging stories and offer marketers a new ad model.
Who is your ideal client? We work Fortune 1000 brands across every vertical. Any brand with a library of powerful images that represents their product or service is a great fit for TripleLift, as we are able to seamlessly integrate and amplify that visual content in front of an the most engaging audience. We can work with brands direct, or they can access our native, in-feed inventory programmatically through their DSP.
What problem do you solve for your clients? By leveraging big, beautiful images and seamlessly integrating them in-feed, on contextually relevant sites, we are helping brands avoid banner blindness, and drive engagement and awareness. We help brands become part of the consumer's overall Web experience using a very non-disruptive approach. 1 person found this question helpful.
What is the biggest misconception you are facing in market? That native ads are not scalable. TripleLift is integrated with all of the top DSPs and makes it easy for marketers to buy native at scale. In fact, it's just like buying display. Our technology ensures each ad is unique to the site its on.
How do you make consumers lives better? Consumers are less tolerant of disruptive media experiences. Everything has to be as sophisticated and seamless as the technology they are using. By delivering advertising that is integrated into their Web experience, they can choose to explore or ignore, but it is never intrusive.
TripleLift’s speed to market enabled Nissan to make swift marketing changes mid- campaign based on news and market events. Within 48 hours, the new creative was included in the campaign, giving Nissan a powerful and flexible native strategy that seamlessly matched the look and feel of the unique sites it ran on.
REI looked to bring its “Let’s Camp” campaign to life by creating an engaging and social content experience across multiple online channels that would get people interested about camping and REI products. Additionally, REI wanted to work with a native platform to seamlessly integrate their content where users would be most receptive to their message.
Microsoft Store’s agency of record, Point It, sought to bring the same level of
Scotch-Brite™, one of 3M’s strongest consumer brands, wanted to expose their consumer base to the breadth of their cleaning tools portfolio. The campaign strategy was to showcase Scotch-Brite as the brand with the tools needed for cleaning all around the home. They wanted to work with a native platform to seamlessly integrate their message alongside contextually relevant content where users would be most receptive to the ads.
The Palms sought to reach a young, hip audience and drive incremental bookings. They also wanted to promote its revolutionary 24-Hour Check-In promotion as an added-value.
DIGITAL MEDIA BUYERS GET NATIVE
How Agency Executives are Leveraging Native Advertising to Connect with Customers Native Advertising. It's one of the biggest buzzwords in digital advertising. Despite there being no clear definition as to what constitutes native, marketers are buying into its appeal. But just how much do digital media planners and buyers leverage native for their clients? TripleLift teamed with The Industry Index by DMR to gauge the thoughts and opinions of the digital media community on the topic of native advertising. We surveyed 100 agency executives from around the country representing some of the biggest media buying agencies including Starcom MediaVest, MED, Carat, Mediacom, UM, Spark, Mindshare, among others. This is what they had to say about native.
NATIVE ADVERTISING ON THE VISUAL WEB
Everyday, we see more websites systematically move away from text-heavy layouts and leverage big, beautiful imagery as the focus of their sites. As the visual web becomes the new standard, publishers are forgoing banners and seeking more integrated native advertising experiences. But are advertisers ready? Our native advertising primer is a must-read guide for understanding the visual web and how your brand can take advantage of the evolution. Visit www.triplelift.com/nativeprimer to download.
THE GUIDE TO PICTURE PERFECT ADVERTISING
They say a picture is worth a thousand words, but every image has its own value. In advertising, choosing the right image can make the difference between success and failure. TripleLift's data team reviewed over 100 campaigns to help you understand the best type of images that drive results. With these real-world metrics at your disposal, you'll have all the insights needed to execute a picture perfect native advertising campaign.
TRIPLELIFT NATIVE ADVERTISING IMAGE INDEX Q4 2014
TripleLift's Native Advertising ImageIndexTM is a quarterly analysis of the top 10 most engaging brand images in native advertising. Check out the images that are breaking through the clutter and catching the eye of consumers across the Web.