Thinknear by Telenav logo
Engaged Vendor

Thinknear by Telenav

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N/A
Jan 2016

The team is a great and is very supportive throughout the planning and execution process. They're great partners and are a top performer in terms of engagement.

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Jan 2016

The are showing great performance, and are helpful with providing reporting, optimizations, etc.

Thinknear is a location technology company and full-service mobile advertising network focused on delivering amazing advertising campaigns for agencies, brands and consumers. Thinknear’s platform delivers the accuracy, scale and technology required to effectively leverage mobile location data to power better consumer experiences. In mobile, accuracy matters, and as a division of Telenav, Thinknear leverages exclusive access to over 16 years of proprietary location data.

Thinknear has offices in Los Angeles, Silicon Valley, New York City, Chicago, Dallas, Detroit, Boston, and Atlanta.


Keywords
programmatic, mobile display advertising, audience targeting, performance-based advertising, location based advertising, location analytics, mobile location data, location based marketing, mobile location advertising, mobile audience
Company Size
51-100 employees
Pricing Model
Please contact us for details.


Locations

549 W. Randolph, Suite 406
Chicago, IL
United States

4655 Great America Parkway, Suite 300
Santa Clara, CA
United States

100 Galleria Officenter, Suite 428
Southfield, MI
United States

10549 Jefferson Blvd.
Culver City, CA
United States

60 East 42nd St., Suite 900
New York, NY
United States

​1447 Peachtree Street 7th Floor
Atlanta, GA
United States


Contacts

Brett Kohn
VP Marketing
San Francisco, United States
brettk@thinknear.com

Brent Fraser
Chief Revenue Officer
San Francisco, United States
brentf@thinknear.com

What is your key differentiation versus your competitors? Thinknear delivers location-based mobile marketing solutions that allow brands and agencies to connect more effectively with mobile consumers. We leverage the most accurate mobile data to build unique audiences that allow brands to tell their stories. We are the only location-based platform with over 15 years of experience and we offer a full stack of technology solutions for our clients. The Thinknear platform leverages first-party data to deliver targeting, creative, ad-serving and measurement solutions for mobile marketers.


How do you do it? Thinknear solutions provide scale and performance for the most demanding campaigns. We process over 300 billion programmatic ad requests each month from over 45,000 mobile apps, making us one of the largest location-based marketing platforms in the industry. Our Location Score™ technology ensures all of our data is validated and we are committed to delivering the most accurate audience targeting in mobile. We offer advanced proximity targeting, audience targeting and behavioral targeting solutions, all built on the foundation of location data.


Why should marketers care about your category? Mobile is the only marketing channel that moves with the customer, and location is the foundation of mobile. Location data helps marketers understand where customers live, work and shop. That data can be used to target consumers based on their current location, but also based on where they have been in the past. Location-based marketing is opening new doors for marketers who are now aggressively incorporating location into their planning models.


Who is your ideal client? Thinknear specializes in building mobile marketing solutions for Fortune 1000 brands and agencies.


What problem do you solve for your clients? Thinknear helps brands and agencies identify and engage with specific mobile audiences. We work with clients to ensure campaign creative takes full advantage of all the unique features of mobile. And, we provide measurement tools and technologies that give buyers more confidence in the performance of their campaigns.


What is the biggest misconception you are facing in market? Location has traditionally been perceived as the realm of brick & mortar marketers focused on direct response campaigns. But location is one of the best tools for brand advertisers intent on building awareness and consideration. Thinknear helps brands understand the nuances of location data and how it can help to build better campaigns for marketers and better experiences for consumers.


How do you make consumers lives better? No one wants ads on their phone, but consumers do want content, useful information, and engaging mobile experiences. Thinknear leverages location context, first party behavioral profiles and dynamic creative capabilities to deliver engaging marketing campaigns that perform.


Placed logo

Placed

72/60 Customer Rating

JEEP

Thinknear worked with the Ansible and UM agency teams to study the impact of data quality on campaign performance for Jeep. Download the Jeep case study to learn how Thinknear was able to reduce the cost-per-dealer-visit and drive more customers to Jeep's dealer lots.

Keywords
mobile, attribution, data, location based advertising, location, automotive, place-based media
Client Vertical
Automotive
Engagement Date
Oct, 2014 - Feb, 2015
Case Study
Case Study preview

POST GRAPE-NUTS

Thinknear worked with the Post Grape-Nuts to study the impact of location-based audience targeting on campaign performance. Download the case study to learn how Thinknear was able to increase consumer engagement for a brand marketer by building location-based contextual and behavioral targeting strategies.

Keywords
mobile, brand marketing, audience, purchase path, location based advertising, brand awareness, data & analytics
Client Vertical
Food & Beverage
Engagement Date
Oct, 2014 - Oct, 2014
Case Study
Case Study preview

SHAKEY'S

Thinknear worked with the Shakey's to study the impact of location-based audience targeting on campaign performance. Thinknear was able to increase consumer engagement through the use of location-based demographic targeting. We also studied the impact of spanish-language ad creative on both click-through rates and secondary actions. Download the case study to learn more.

Keywords
mobile, attribution, audience, location based advertising, location, data & analytics
Client Vertical
QSRs
Engagement Date
Apr, 2015 - Apr, 2015
Case Study
Case Study preview

LOCATION SCORE INDEX: Q4, 2014

The Location Score Index is the mobile industry's guide to location accuracy. Updated throughout the year, this report provides a transparent view to the quality of location data in the programmatic ecosystem. The report focuses on how location data is generated, the difference between precision and accuracy, and the impact of high-quality data on mobile campaign performance.

Keywords
mobile ad network, mobile research, location analytics, research & insights
Scope of Work

LOCATION SCORE INDEX: Q3, 2014

The Location Score Index is the mobile industry's guide to location accuracy. Updated throughout the year, this report provides a transparent view to the quality of location data in the programmatic ecosystem. The report focuses on how location data is generated, the difference between precision and accuracy, and the impact of high-quality data on mobile campaign performance.

Keywords
mobile, location advertising, location, location analytics, research & insights
Documentation
Document preview

LOCATION DATA BUYERS GUIDE

In July 2014, the IAB released a framework to help media buyers ask the right questions about location data and accuracy. Location has become a key tool for mobile marketers, but as with any new technology, industry standards and practices are still evolving. Location is enabling better targeting and driving better consumer experiences, but data accuracy is the key to ensuring further growth in the industry. Thinknear has worked to bring transparency to location data and launched the Location Score Index to benchmark industry accuracy in 2014. In this paper, Thinknear addresses each of the IAB recommended questions for buyers, providing a better understanding of Thinknear’s location data and how it is used in mobile advertising campaigns.

Keywords
mobile, location based advertising, location analytics, research & insights, buyers guides
Documentation
Document preview

83/100
Customer
Rating
Based on 6 customer ratings
Innovation7.7/10
Scalability7.3/10
Collaboration8.0/10
Value8.8/10
Service9.2/10
Performance9.0/10
75/100
Marketplace
Rating
Based on 6 marketplace ratings
Innovation8.3/10
Scalability7.3/10
Collaboration7.3/10
Value6.0/10
Service7.5/10
Performance8.0/10