Sway helps businesses and social media icons worldwide by connecting them througha fully automated marketplace to buy, exchange, and sell influence.
Sway Ops has taken the traditional headache out of influencer marketing and successfully crafted it to save massive amounts of time using programmatic technology. We wanted to algorithmically generate tasks for hundreds of thousands of influencers at a time. We also wanted to pick the best influencers for each campaign based on deep nested intelligence about their fans and habits. Sway eventually developed an entirely new marketplace for influencer marketing that facilitates micro payments, auto-parses stats/ reports, prevents fraud/ misguided funds, and optimizes campaigns on the fly for max performance.
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