Artificial intelligence meets Big Data and digital marketing at scale.
Rocket Fuel Inc. delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, Australia, and Japan. Customers use Rocket Fuel's Advertising That Learns ® platform to achieve brand and direct-response objectives in diverse industries from luxury cars to groceries to retail. Rocket Fuel currently operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol "FUEL." For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.
Awarded #1 on Forbes' 2013 Most Promising Companies In America list and Deloitte's Technology Fast 500, Rocket Fuel was founded by online advertising veterans and rocket scientists from NASA, Yahoo!, Salesforce.com, and DoubleClick. Rocket Fuel employs over 1,000 people in more than 21 offices worldwide including New York, London, Toronto, and Hamburg, and Australia, and formed a strategic alliance with cci to provide its services in Japan.
What is your key differentiation versus your competitors? Rocket Fuel Inc. delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels.
How do you do it? Rocket Fuel has over 30 best-in-class third party data partners to optimize campaigns and help its platform get the job done. These data segments span across multiple categories including demographics, search intent, page context, in-market intent, interests and lifestyles among other categories.
Why should marketers care about your category? Online advertising is experiencing a huge global boom. To put this growth into perspective, it is expected that by 2015, 25% of all advertising spend in the U.S. will go to real-time bidding.
Who is your ideal client? Anyone who wants to improve their advertising ROI.
What problem do you solve for your clients? Rocket Fuel has over 30 best-in-class third party data partners to optimize campaigns and help its platform get the job done. These data segments span across multiple categories including demographics, search intent, page context, in-market intent, interests and lifestyles among other categories.
What is the biggest misconception you are facing in market? That online advertising is not effective and doesn't generate the extraordinary efficiencies profits it actually does.
How do you make consumers lives better? By making it far easier to attain marketing effectiveness, efficiency, and profitability.
DENNY'S SUCCESS STORY
We used Rocket Fuel Audience Guarantees to deliver on-target reach 60% better than market norms
Our brand offerings allow Rocket Fuel to optimize campaigns toward engagement, video views/completions, viewable %, brand lift (awareness, consideration, purchase intent), and offline sales.
Rocket Fuel for Direct Response leverages our core artificial intelligence technology to evaluate each impression opportunity for effectiveness at driving true impact for online objectives. Our models automatically get smarter, learn faster and self-adapt to the environments that produce optimal results for the campaign.
Let’s make mobile a measurable, results-driven marketing channel. Let’s give consumers on the go the same online experience they get at home on their mobile phones, iPads, and tablets. Let’s tap into the vast knowledge of wireless carriers and access the best local information available. Let's use this information to drive real results. Let’s add a whole new dimension to our marketing initiatives.
10 QUESTIONS ABOUT PROGRAMMATIC BUYING
Programmatic buying is here, and it’s expanding fast. Leading industry expert IDC has projected that programmatic buying will grow at 53% per year in the United States between 2011 and 2016. Forrester believes that programmatic buying will ultimately capture the bulk of all digital advertising spending. What this means is that marketing executives need to understand what programmatic buying is, and what it can do for them. Now. Rocket Fuel was founded on the belief that artificial intelligence and big data could radically change the course of digital advertising. Since 2008, our team has delivered real-time-buying (RTB) solutions for thousands of marketers across the world. This whitepaper explains the fundamentals of programmatic media buying and what it can do to enhance your marketing program. It also explains the key concepts you must understand in order to put the huge potential of programmatic buying and real-time bidding to work. Learn the answers to the 10 key questions about programmatic buying: What is programmatic buying? Why is it so effective? When can I use it? What media channels support programmatic buying? How do I reach my tailored audience? How do I drive success? What insights can I gain? What are the best practices for privacy? How do I ensure my ads are served in brand-safe contexts? What do I need to get started?
11 DOS AND DON'TS OF PROGRAMMATIC ADVERTISING
A successful digital marketing program is a symphony of data, attribution, and optimization (and where the tried-and-true rules of traditional advertising don’t always apply). Running an effective program means taking advantage of all available resources to find out how they can add to your success. It means testing data models and technology partners against one another to find the one true fit. It means being transparent to your team and your partners about performance, and loosening constraints to let the data speak for itself. In this whitepaper, we’ve outlined eleven helpful tips we hope you’ll apply across your programmatic advertising programs to get the most out of your digital marketing efforts. These dos and don’ts are a guide to building an optimal always-on approach that can deliver amazing results all day, every day.
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