Integral Ad Science
Integral Ad Science is the leading provider of actionable advertising intelligence data for buyers and sellers of digital media. Since launching the industry’s first preventative brand safety solution in 2009, powered by constant growth and innovation, Integral has evolved into a global media valuation platform that is the industry’s standard for rating media quality. Integral focuses on a comprehensive solution set that enables advertising to appear in quality environments and receive favorable exposures — while allowing sellers to monitor and control inventory quality and performance. Integral’s technology drives improved visibility, efficiency, and ROI for all players across the digital media landscape.
Integral is headquartered in New York City with operations in San Francisco, London, Tokyo and Sydney, and are expanding quickly. For more information visit www.integralads.com, follow @integralads on Twitter, or join us on Facebook at www.facebook.com/integralads .
Over the three weeks leading up to the start of the school year, an educational institution ran a large programmatic display campaign through several major DSPs. Using Trader’s Edge, Integral Ad Science’s media quality reporting for programmatic buys, the institution received real-time insights into the performance of all media partners. During the first week of the flight, Trader’s Edge revealed a high level of unviewable impressions through one particular DSP, as well as a high level of fraud. Of the almost 46 million impressions served through the DSP, 36 million had been wasted by being unviewable or served to non-human traffic. The institution decided to take action and turn on Bid Expert, a feature of Trader’s Edge integrated within the DSP that informs bids before they are placed, to maximize the potential of winning higher quality inventory. By implementing Bid Expert’s pre-bid viewability targeting segment, the institution saw immediate results. Within 48 hours, in-view impressions increased to the 50 to 55 percent range, and remained there for the duration of the campaign. Fraud plummeted from 30 percent to only 4 percent. Overall, the institute saw a 135 percent improvement in viewability and 79 percent reduction in ad fraud during the second and third weeks of the campaign, when compared to the first.
MEDIA QUALITY REPORT
Integral Ad Science’s Q4 2014 Media Quality Report highlights the state of media quality in U.S. online advertising. Integral processes hundreds of billions of impressions quarterly and is thus able to analyze the industry on a broad and representative level across multiple media quality metrics: TRAQ (TRue Advertising Quality), Brand Risk, Viewability, and Ad Fraud.