Marketing Technology. Simplified.
IgnitionOne® is a global leader in cloud-based digital marketing technology, providing a world-class proprietary platform and expert services to improve digital marketing performance. IgnitionOne’s integrated Digital Marketing SuiteSM (DMS) empowers marketers to buy, manage and optimize digital media across Search, Display, Social and Mobile, understand client users through Data Management and Cross-Channel Attribution, while helping to optimize conversions on a marketer’s website through Marketing Automation. At the core of the DMS is the proprietary User Engagement Score Algorithm, which determines the value of a user in order to automate the delivery of the right message, at the right time, at the right cost, to a marketer’s users, on and off their website.
IgnitionOne currently scores over 300 million users monthly in 75 countries and powers more than $30 billion in revenue each year for leading brands, including General Motors, CenturyLink, Bridgestone, La Quinta and Fiat, as well as advertising agencies such as 360i, GroupM and iProspect.
What is your key differentiation versus your competitors? IgnitionOne's Digital Marketing Suite is unique in that it combines best of breed technologies with a single stack for managing, optimizing and reporting on all digital media. This provides for native cross-channel and intra-channel attribution, consistent data across all marketing channels and increased efficiencies. 1 person found this question helpful.
How do you do it? Our proprietary Engagement Scoring algorithm puts the user at the center, allowing all online marketing to be focused on the website visitor, scoring their behavior on-site and allowing the marketer to tailor messaging based on the users' interests and propensity to convert. All of this is tied together through our digital marketing hub, powered by the recent acquisition of leading DMP Knotice. Other proprietary solutions within search include our predictive portfolio optimization technology, which provides increased efficiency in bid optimization as well as our landing page optimization syste 1 person found this question helpful.
Why should marketers care about your category? Marketers instinctively understand the importance of media channels like search, social, display, marketing automation and understand the value of serving personalized dynamic content to users. Our Digital Marketing Suite helps leverage the symbiosis between media channels and tailors content for users making a hub-oriented strategy something marketers should naturally care about. 1 person found this question helpful.
Who is your ideal client? The ideal IgnitionOne client is any online marketer looking to leverage best-in-breed, data-centric advertising solutions. Whether that’s a single IgnitionOne point solution or the adoption of our entire cross-category digital hub, our platform offers robust solutions for whatever stage marketing execution is underway. 1 person found this question helpful.
What problem do you solve for your clients? The current marketing technology landscape is inundated with companies offering one-off point solutions. Marketers are burdened with managing and integrating multiple platforms to effectively meet their online marketing needs, creating inefficiencies that result in lower ROI and lost revenue opportunities. The DMS includes the most essential technologies you need to improve online revenue within a single interface: from managing and optimizing online advertising (search, display and Facebook) to attributing results across channels and improving conversions through Marketing Automation. 1 person found this question helpful.
What is the biggest misconception you are facing in market? A percentage of our audience is only familiar with our paid search platform and sees us as a search-centric solution only. We’re proud of our impressive paid search feature set but also offer thoughtful solutions to marketers in the areas of display, social, marketing automation, and profile data management. 1 person found this question helpful.
How do you make consumers lives better? IgnitionOne’s toolset is designed to promote a marketer’s relevance to the consumer. In a world of static ads and content we offer capabilities that allow for colorful and dynamic user engagement that result in a much more relevant consumer experience. When the consumer sees more of what they want to see when they want to see it, everybody wins. 1 person found this question helpful.
Motel 6, a major chain of budget hotels in the US and Canada, sought to deliver the right message to the right person at the right time in order to connect travelers to clean, comfortable rooms at the most cost-effective price using display advertising. Using IgnitionOne's SPOT solution, Motel 6 saw: - 30% lower cost on conversions - 16% increase in conversions with 24 hours of impression delivery - 167% increase in click-based conversions overall
A leading travel insurance provider sought to increase online orders for their insurance plans, and turned to IgnitionOne's DMS to scale their online advertising program while adhering to an aggressive target CPA while efficiently attributing credit across channels. A sophisticated attribution solution allowed the organization to optimize its channels, resulting in drastic increases in search and display revenue and conversions.
CPO Outlets, a leading American online tool retailer, sought the help of IgnitionOne to simplify a very diverse collection of paid search campaigns and increase revenue. As a result of the partnership, CPO’s revenue increased by 40% and increased sales by 26%.
THE INTEGRATED MARKETING PLAYBOOK
How to Create Simplicity from Complexity A guide that serves as a valuable resource for marketers when mapping out how to approach integrated digital marketing in their organization.
INTEGRATED MARKETING REPORT
The rise of digital marketing has accelerated the process as marketers more often have the ability to accurately measure the impact of their marketing activity and how one channel affects another. But what is the real situation inside brands’ marketing departments today? We surveyed marketers from all over to see what the status of digital marketing was inside their companies.
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