With Doubleclick you can: use delivery controls to improve relevance and performance, leverage the real-time bidder for improved efficiency and effectmore...
Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create or sell digital advertising. The world's top marketers, publishers, ad networks and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video and mobile, DoubleClick platforms help customers execute their digital media strategy more effectively.
DoubleClick was acquired by Google in March 2008.
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