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Engaged Vendor

DataXu GmbH

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Jan 2016

The team is a great and is very supportive throughout the planning and execution process. They're great partners and are a top performer in terms of engagement.

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Jan 2016

The are showing great performance, and are helpful with providing reporting, optimizations, etc.

DataXu’s vision is to make marketing better using data science, The world’s top brands and agencies partner with DataXu to better understand and engage their customers across all available media formats, devices, channels and buying modes,
DataXu’s total advertising solution, ranked #1 in the industry by Forrester Research in 2015, provides marketers with unparalleled Media Activation, Marketing Analytics and Data Management capabilities, With sixteen offices in eleven countries, DataXu’s full-stack solution helps link marketing investments to sales in a way that is powering the transformation of brands worldwide,


Keywords
digital marketing management platform, ad optimization, real time bidding, demand side platform, programmatic bidding, display advertising, big data analytics, agencies, exchange, consumer insight, digital media, mobile apps, mobile crm, online video marketing solutions, video production


Locations

281 Summer Street 4th Floor Boston, MA 02210
Boston, MA
United States

Venloer Str, 25 -27
Köln
Germany
tel +49 221 8888290

LEVERAGING DATA FOR BETTER BRAND MARKETING

This paper covers three use-cases for leveraging data to achieve specific marketing goals: - Increase sales using industry-specific publically available data - Prospect new consumers to the brand through lookalike modeling using retargeting (proprietary) data - Drive ad-spend efficiency using offline data

Verticals
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Documentation
Document preview

70/100
Customer
Rating
Based on 12 customer ratings
Innovation6.4/10
Scalability7.9/10
Collaboration6.7/10
Value7.1/10
Service7.3/10
Performance6.8/10
70/100
Marketplace
Rating
Based on 13 marketplace ratings
Innovation6.8/10
Scalability6.8/10
Collaboration7.3/10
Value7.2/10
Service7.0/10
Performance7.1/10
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