Admeta, a WideOrbit company
THE PRIVATE AD EXCHANGE
Admeta is the leading technology provider of white labelled Private Ad Exchange solutions to premium publishers in Europe. On July 22, 2014 Admeta was acquired and is from that date a fully owned subsidiary of WideOrbit (www.wideorbit.com)
A Private Ad Exchange is an exchange that works on an invitation-only basis; made by your own in house sales team. By doing so, you as a Publisher stays in 100% control and at the same time establish/strengthen the advertiser relations. A Publisher can offer selected inventory for sale (non-guaranteed), and invite selected advertisers, agencies, DSPs and trading desks to bid for the inventory.The system also, by offering self service interface, allows the advertiser (or agency, DSP or trading desk) to enter an ad order directly, but only if the publisher has given that permission. You as a publisher invoices your advertisers; just as you do with your premium today; with specific invoice features from the system.