Adference offers Bid Management that is based on modern algorithms, developed to optimize your Google AdWords accounts automatically. Our Bid Management is the result of years of extensive research – we analyze advertising data by looking at the performance of various keywords, seasonal fluctuations, trends over time and Google Analytics on-page data.
In bid management, inferring the right decisions from vast amounts of internal and external data can be challenging. With Bayesian statistics and simulation techniques, BayesCore™ technology guarantees your success.
Integration of contextual data to optimize for the long-tail
Adference makes reliable predictions on the long-term performance of individual keywords, even when data availability is low. The Adference Bid Management counterbalances the sparsity of historical data in new or rare keywords: the BayesCore™ algorithms are informed by external knowledge feeds from various data sources.