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Adference GmbH

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The team is a great and is very supportive throughout the planning and execution process. They're great partners and are a top performer in terms of engagement.

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The are showing great performance, and are helpful with providing reporting, optimizations, etc.

Adference offers Bid Management that is based on modern algorithms, developed to optimize your Google AdWords accounts automatically. Our Bid Management is the result of years of extensive research – we analyze advertising data by looking at the performance of various keywords, seasonal fluctuations, trends over time and Google Analytics on-page data.

BayesCore™ technology
In bid management, inferring the right decisions from vast amounts of internal and external data can be challenging. With Bayesian statistics and simulation techniques, BayesCore™ technology guarantees your success.

Integration of contextual data to optimize for the long-tail
Adference makes reliable predictions on the long-term performance of individual keywords, even when data availability is low. The Adference Bid Management counterbalances the sparsity of historical data in new or rare keywords: the BayesCore™ algorithms are informed by external knowledge feeds from various data sources.



Locations

Munstermannskamp 1
Lüneburg
Germany
tel +49 4131 7898 319

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