digital advertising, rich Media, video, banners
Today, over 40% of web traffic comes from mobile sources but the traditional 40k Flash banner isn't compatible. This means brands are either using static images or rich media, which is expensive, time consuming to build, and hard to traffic.
Addroid empowers brands to deliver their message with full creative impact, across all platforms with better ROI than standard banners or rich media. Addroid is both an ad unit format and a web-based platform for building ad units. Our patent-pending ad units deliver full motion video or animations with auto-play, click-for-sound, and extended video on click.
Addroid units live within existing banner footprints (web or mobile) and are trafficked with existing DSPs. Our platform lets you as the advertiser, the creative agency or the publisher, build once, while the platform transparently manages the various file types needed to guarantee an optimal experience for handheld, tablet and desktop.