Accordant Media is an independent, programmatic media-buying and optimization company that makes audience targeting and biddable display media simpler and more effective for leading agencies and brand marketers. Accordant's helps digital advertisers achieve targeted, efficient and scalable campaigns across paid display, video, mobile, social, email, in-stream audio and out-of-home channels.
In a complex era of cross-screen, cross-channel, exchange-traded media, Accordant employs audience-based targeting, retargeting, contextual targeting, and dynamic creative tactics. Its innovative custom audience segmentation engine, Audience Optics™, exploits micro-segmentation, finely sculpted audience insights and dynamic inventory management to produce greater customer engagement and response rates. This is done with any data set, without restrictions, and with 100% transparency - helping clients gain access to dynamic inventory sources and deliver more targeted, relevant messages.
Co-founded by digital agency execs Art Muldoon and Matt Greitzer, Accordant Media is based in New York City with offices in San Francisco, Chicago, and London.