4INFO logo
Engaged Vendor

4INFO

Mobile Ads 1:1 targeting across multiple screens, including PC & laptops, measuring Mobile Ads' impact all the way to the cash register.

7
8
8
8
8
N/A
Jan 2016

The team is a great and is very supportive throughout the planning and execution process. They're great partners and are a top performer in terms of engagement.

8
8
9
9
8
7
Jan 2016

The are showing great performance, and are helpful with providing reporting, optimizations, etc.

4INFO is an American corporation specializing in mobile advertising technology providing 1:1 targeting across multiple screens, including PC and laptops, measuring Mobile Ads' impact all the way to the cash register.

4INFO was founded in 2004, with a focus on mobile search via text messaging. We quickly set the standard for SMS content, while Nielsen ranked 4INFO the largest standard rate short code SMS content provider in North America.

In January, 2006, after an initial investment by US venture partners, Draper Fisher Jurvetson and Gannett Company, 4INFO short code was place on the front sections of USA TODAY. The core alerts platform launched one month later, leading to several years of exponential growth in users. 4INFO's advertising network launched in October, 2006.

As the leader in text messaging services, 4INFO delivered real-time ad supported SMS answers and entertainment messages – both as a response to search queries and as alerts on subjects ranging from sports and weather to stocks and celebrity news.

In February 2009, 4INFO launched the AdHaven server. This technological leap initially enabled mobile operators, content publishers and SMS aggregators from anywhere in the world to leverage their current SMS publishing infrastructure and begin generating advertising revenue.

Through AdHaven, partners could tap into 4INFO's industry-leading advertising serving solution and services, including ad sales and operations, campaign management/optimization and billing. AdHaven integration was available to any SMS publisher and worked over any SMS short code. Participating publishers could either sell their own ad inventory or participate in the 4INFO SMS Advertising Network, the leading SMS advertising network in the US.

In 2010, 4INFO acquired Butter, and created a full service mobile media advertising platform by expanding the AdHaven platform to serve mobile banner, rich media and video advertising to the growing smartphone market.

In 2011, the growing demand for precision targeting with measurement led us to begin development of our current flagship product – AdHaven Bullseye.

4INFO continued to take significant strides forward in 2012, a year in which we welcomed a new CEO while enhancing our portfolio of mobile advertising products. By the end of the year, AdHaven Bullseye beta was available.

Significant new funding fueled our growth throughout 2013, as we built partnerships with some of the industry’s most respected third party data providers. And in March, AdHaven Bullseye was officially launched. The company was awarded patent No. 8,792,909 from the U.S. Patent and Trademark Office for its technology that ties mobile devices to households. This technology is at the core of 4INFO’s AdHaven Bullseye flagship advertising platform.


Keywords
advertising, behavioral advertising, ad retargeting, geo targeting tracking, proximity marketing, geolocation, location advertising, hyper-local advertising, geo-targeted advertising, targeted mobile ads
Company Size
51-100 employees


Locations

155 Bovet Road
San Mateo, CA
United States
tel 650-350-4800

535 Madison Avenue 20th Floor
New York City, NY
United States
tel 800.206.8818

70/100
Customer
Rating
Based on 1 customer rating
Innovation6.0/10
Scalability8.0/10
Collaboration7.0/10
Value6.0/10
Service7.0/10
Performance8.0/10
54/100
Marketplace
Rating
Based on 5 marketplace ratings
Innovation5.0/10
Scalability4.8/10
Collaboration5.6/10
Value5.8/10
Service5.6/10
Performance5.8/10