Mobile Ads 1:1 targeting across multiple screens, including PC & laptops, measuring Mobile Ads' impact all the way to the cash register.
4INFO is an American corporation specializing in mobile advertising technology providing 1:1 targeting across multiple screens, including PC and laptops, measuring Mobile Ads' impact all the way to the cash register.
4INFO was founded in 2004, with a focus on mobile search via text messaging. We quickly set the standard for SMS content, while Nielsen ranked 4INFO the largest standard rate short code SMS content provider in North America.
In January, 2006, after an initial investment by US venture partners, Draper Fisher Jurvetson and Gannett Company, 4INFO short code was place on the front sections of USA TODAY. The core alerts platform launched one month later, leading to several years of exponential growth in users. 4INFO's advertising network launched in October, 2006.
As the leader in text messaging services, 4INFO delivered real-time ad supported SMS answers and entertainment messages – both as a response to search queries and as alerts on subjects ranging from sports and weather to stocks and celebrity news.
In February 2009, 4INFO launched the AdHaven server. This technological leap initially enabled mobile operators, content publishers and SMS aggregators from anywhere in the world to leverage their current SMS publishing infrastructure and begin generating advertising revenue.
Through AdHaven, partners could tap into 4INFO's industry-leading advertising serving solution and services, including ad sales and operations, campaign management/optimization and billing. AdHaven integration was available to any SMS publisher and worked over any SMS short code. Participating publishers could either sell their own ad inventory or participate in the 4INFO SMS Advertising Network, the leading SMS advertising network in the US.
In 2010, 4INFO acquired Butter, and created a full service mobile media advertising platform by expanding the AdHaven platform to serve mobile banner, rich media and video advertising to the growing smartphone market.
In 2011, the growing demand for precision targeting with measurement led us to begin development of our current flagship product – AdHaven Bullseye.
4INFO continued to take significant strides forward in 2012, a year in which we welcomed a new CEO while enhancing our portfolio of mobile advertising products. By the end of the year, AdHaven Bullseye beta was available.
Significant new funding fueled our growth throughout 2013, as we built partnerships with some of the industry’s most respected third party data providers. And in March, AdHaven Bullseye was officially launched. The company was awarded patent No. 8,792,909 from the U.S. Patent and Trademark Office for its technology that ties mobile devices to households. This technology is at the core of 4INFO’s AdHaven Bullseye flagship advertising platform.
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